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EL SEGUNDO, Calif. , Dec. 12, 2023 /PRNewswire/ — Wpromote is launching Creative Accelerator, a new exclusive app on Wpromote’s proprietary marketing intelligence platform, Polaris. The new app offers exclusive merit in the market, exclusive to Wpromote customers: a first-of-its-kind solution that tests new artistic themes with a behemoth on Meta that marketers can scale to drive significant improvements in functionality.
Darren D’Altorio, VP of Social Media at Wpromote, explained that “creative diversification is key to good luck in social media today, as knowledge depreciation makes granular virtual targeting obsolete. Our product groups created Creative Accelerator to make it less difficult for our social media. “Experts rely on Meta’s algorithm, so we can connect the right people with as many applicable ads as possible, while generating valuable insights in real-time that we can apply to the entire arts strategy. “
With a single click, agency paid social buyers can use Creative Accelerator to launch campaigns in Meta Ads for a 10-14 day trial that maximizes broad targeting and identifies classified ads that have the highest propensity to beat engagement rates. account conversion. Artistic artwork can then be implemented to increase the acquisition of new visitors on the platform. The tool has been beta-tested to over 80 brands, generated an average ROAS of 91% in conversion improvement studies, and is now available. to all Wpromote visitors.
Kimberly Trembearth, Director of Growth Marketing at Free Fly, one of the clients that recently operated Creative Accelerator, noted that “Our team at Wpromote uses Creative Accelerator to test artistic themes that can then be turned into permanent campaigns, which is critical for better functionality and scale. But the app also gives us long-term merit because it produces actionable insights that drive the continued evolution of our brand-led artistic portfolio.
The Creative Accelerator is designed to work in tandem with Creative Insights, another Polaris app that reports ad-level functionality on Meta, isolating and tracking visitor functionality gains generated through the Creative Accelerator.
Tom Hammel, Senior Vice President of Product Strategy and Data at Wpromote, provided more key takeaways on long-term application progression at Polaris, stating, “We’re employing Polaris’ physically powerful omnichannel database to leverage device learning and artificial intelligence to build amazing teams like Creative Accelerator, that gives brands a significant advantage. Advantage because the competition still relies heavily on inefficient and useless iterative testing. We create Polaris programs to fill gaps in the market, so our consumers take advantage of the most granular and global knowledge they can take. Bring them to the next point creatively and keep them nimble in a converting market, and then reap the effects of that intelligence with genuine business impact.
Wpromote’s experts incorporate thematic learnings about value prop, tone, and feel from Creative Accelerator into a portable testing framework that informs decisions across the entire creative strategy and every platform, including TV. The Wpromote product team will be expanding Creative Insights reporting across all social, programmatic, and video media platforms to drive omnichannel creative testing recommendations in the near future.
About Wpromote
Wpromote is an independent marketing agency that challenges conventional thinking with an agile, innovative, outcome-first brandformance approach to media powered by Polaris, our proprietary tech platform. We partner with leading brands like Whirlpool, Intuit QuickBooks, Peacock, Spanx, and TransUnion to accelerate growth and drive true business impact, fueled by hyper-customized data solutions and deep audience and industry intelligence. For additional information, visit https://www.wpromote.com.
Contact: Marcy Stelle, marcy@wpromote. com
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SOURCE Wpromote