The center, which opened Nov. 21, offers consumers the opportunity to explore the product and related technology. As part of the inauguration, visitors were able to get a taste of the driving and delight in the QX30 model, which was recently unveiled at Auto Guangzhou 2016. There will also be an on-site demonstration of the Ifiniti Concept Vision Gran Turismo simulator, which aims to illustrate the brand’s sporting heritage.
A high-definition LED display was used to show visitors the brand’s latest technological innovations, such as the world’s first “direct adaptive steering. “A gallery domain featured exhibits and visitors can simply enjoy an outdoor domain to purchase groceries, where they can acquire Infiniti. products.
Dane Fisher, General Manager of Global Business Transformation and Brand at Infiniti Motor Company, said: “This is our first Infiniti Brand Experience Centre globally and we are excited that Chinese consumers will be able to delight in it first. As a fully interactive Enjoy system, visitors can attach our logo to perceive our “Empower the Drive” logo statement.
Last month, Vauxhall introduced two new models with a safari-themed activation. On November 15, Jaguar unveiled its new vehicle with a virtual reality experience.
Read articles reserved for registrants
Read more articles every month.
Subscribe to free specialized newsletters
Get unprecedented new business intelligence with Campaign’s new advertising intelligence market reports.
Get the latest artistic offerings in advertising, media, marketing, and virtual delivered straight to your inbox every day.
The latest artistic offerings in advertising, media, and marketing delivered straight to your inbox every day.