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Nicole Gull McElroy
It’s very hard to believe in a recent car style as testosterone-driven and as overtly masculine as Tesla’s Cybertruck. British car designer Adrian Clarke described the EV styling as a “low-polygon joke,” one that “exists only in fever dreams. “of Tesla fans. “
Indeed, on the initial reveal of the angular, sharp-edged, and aggressive Cybertruck concept, Paul Snyder, chair of the transportation design program at Detroit’s College for Creative Studies, was incredulous: “What is going on over there?”
Elon Musk, the CEO of Tesla, evidently did not apologize. “We need to be the leader in apocalyptic technology,” he told Jay Leno in 2020. Dressed in black from head to toe, adding black aviators, resembling a Matrix reject, he added that the truck’s bed is giant enough to to “assemble a missile launcher. “
But Musk is not alone in preferring such a thunderously masculine automotive aesthetic. Tesla’s new flagship merely represents the current peak of male-oriented auto design. Shanghai-based electric carmaker HiPhi’s A hypercar is right up there as well. So is Nissan’s preposterous Hyper Force concept, which debuted at the Japan Mobility Show in October and looks like it’s driven straight out of Death Race 2000.
But there’s obviously a market for the Cybertruck (it’s said that only 15% of pre-orders equate to Toyota’s annual truck sales in the U. S. ). U. S. Department of T And for the automotive industry, despite the disruptive arrival of electric powertrains and a close 50/50 split between male and female drivers. Only in the United States, it continues to stubbornly favor a masculine attitude about the look of automobiles.
Legendary commercial designer Dieter Rams once said, “Limit everything to the essentials, but don’t suppress poetry. “The quote appears in design conversations with a capital D. (What does this mean? When is it good? When is it in danger?Who gets to decide?) One of the biggest design issues with a capital “D” coming up right now involves a complete overhaul of the car.
The automobile was indeed the most iconic invention of the 20th century, but now the combustion engine is coming out of the back door (the German government doesn’t find it easy to escape artificial fuels) with the upcoming ban, while EV architectures come to the front and cool down. . Hydrogen fuel cells are waiting to be accepted as a complement.
Traditionally, internal combustion engines (ICEs) are noisy, complicated, and take up a lot of space in the car body. Electric cars don’t require a combustion engine or transmission tunnel, leaving room for flat terrain and aerodynamics. Many facets of automotive design can be replaced with the switch to electric cars, from wheel overhangs to external form, visual air intakes, interior design, and more.
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Jérémy Blanc
Simon Hill
Simon Hill
Nissan’s Hyper Force concept is a car from the 1975 and 2000 Death Race, but it’s an all-new vehicle that was unveiled at the Japan Mobility Show in October. Nissan’s head of design is a man.
The Cybertruck purports to include “apocalyptic technology” and has a Beast mode, and Elon Musk says a rocket launcher can be mounted on the bed of the truck. Tesla’s chief designer is a man.
Shanghai-based EV-only brand HiPhi’s A does 0–62 mph in two seconds and sports a rear spoiler and multiple air scoops. HiPhi’s head of design is a man.
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