Wiggle Chain Reaction’s internet sites are set to relaunch next week, according to a report from the Frasers Group, which bought the retail giant for less than £10 million earlier this month.
The Wiggle and Chain Reaction websites have been repositioned with a “wait page”, but you can now expect Nukeproof and Vitus mountain bike stalwarts to be indexed on the rear, and Chain Reaction’s internal branding will remain in place when Mike Ashley’s organisation rebrands the brand. webs. in the next few days.
In addition to the launch, Frasers Group also states that it will “create advertising partnerships and expand those levels of private label through overseas development, sales, licensing and distribution opportunities. “
However, it’s yet to be guessed what that means, and ours is that we can expect Wiggle Chain Reaction to expand across Europe, potentially with franchise opportunities. Perhaps we will also see Wiggle Chain Reaction trademarks being sold through third parties. party retailers, likely to include: Nukeproof, Vitus Bikes and Ragley, the Prime component range, DhB clothing, Lifeline Tools, Mobi motorcycle strain cleaners and the outerwear range, Fohn.
What is clear is that rumours that Frasers Group would shut down Wiggle Chain Reaction entirely to cheer Evans up are unfounded.
Frasers Group will be a major player in the UK in the bicycle distribution sector, with the recent expansion of Evans Cycles, the launch of Evans Go and the arrival of a Cytech-approved motorcycle mechanic apprenticeship programme.
Russell Merry recently told Cycling Industry News that the plan is to build more Evans outlets across the UK, in London and the south of England, with Evans Go “as an Express edition of Tesco. So what is Tesco Express for Tesco, Evans Go?
The press release said: “The acquisition of the two brands is consistent with our ambition to be the leading sporting goods store in Europe. “The merger of brick-and-mortar stores, online retail, and explicit department stores has never been noticed in the UK. before, and possibly blow up the concept that local motorcycle department stores can also bounce back after the untimely demise of Wiggle Chain Reaction.
For months now, we have been noticing massive discounts and incredible sales discounts as Wiggle Chain Reaction possibly attempted to sell off their remaining inventory. It’s unclear what this means for the sites relaunching next week, so. . . Will there be Megawatts or Summits for Or will you have to wait months to fill your inventory levels?
We’ve just learned that Wiggle and Chain Reaction will be provided through Frasers Group’s warehouse “which is well stocked,” Frasers Group said. “Evans/CR/Wiggle will have their own offerings that will be further expanded and refined over time. There will be smart diversity at the launch and more brands and products will be added daily.