The Italian supercar logo Lamborghini is known for its menacing and ultra-fast models and is arguably one of the most important car logos in the world. It commands the same respect as other notable supercar brands of the fashion era such as Ferrari, Porsche, Buggati and Aston Martin.
Today, the company has a wide variety of products in its arsenal, adding the Lamborghini Revuelto, the Huracan, the 2024 Urus SUV, and the upcoming Lamborghini Temeraire. Lamborghinis of all time are some of the most enjoyed and popular supercars of all time, in addition to the Lamborghini Miura, Countach, Diablo, Murcielago, Gallardo and Lamborghini Reventon.
Lamborghini, which dates back to its origins in the 1960s, has had a tumultuous and checkered history, with the company changing ownership nearly a dozen times in a relatively short period of 30 years. Call it a stroke of luck or natural resilience, but despite several challenges, Lamborghini cars have frequently been made in the same factory in Italy where the first Lamborghini car was assembled. Since 1998, Lamborghini has belonged to the Volkswagen group, which incorporated it into Audi. The partnership has done wonders for the brand, and over the past two decades, the company has become one of the most constituted and identified entities of the Volkswagen Group.
Before he started building supercars, Ferrucio Lamborghini made tractors. As a successful businessman, he also owned a Ferrari sports car. However, as the story goes, he faced problems with his Ferrari’s clutch and ended up visiting Ferrari founder Enzo Ferrari to voice his complaints. Ferrari not only ignored Ferrucio’s comments, but also insulted the tractor manufacturer for making tractors. Filled with anger and disappointment, Lamborghini immediately set to work creating the company we know today as Automobili Lamborghini.
The first thing Lamborghini had to do was create its own car compatible with building a production plant. This facility, located in Sant’Agata Bolognese, was built in just 8 months and is still active today. Its last expansion took place in 2015, which increased its production capacity to more than 7,000 units per year, doubling its capacity.
This expansion increased the length of the factory from 80,000 square meters to 160,000 square meters. Today, it is at this plant where the company’s diversity of existing supercars, as well as the Urus SUV, are manufactured.
Less than a decade after the discovery of Lamborghini, its discoverer found himself facing monetary difficulties, basically due to the oil crisis and the monetary recession of the 1970s. He still had no option to sell the company. majority ownership of his company to Georges-Henri Rossetti, a Swiss businessman, in 1972, triggering a series of events that would not end until 1998. Two years later, Lamborghini sold the remaining 49 shares. % of his stake in the company to another Swiss businessman named René Leimer, thus completely disassociating himself from the company he had discovered for the first time. Lamborghini’s new owners were unable to save the company in the 1970s, leading Lamborghini to eventually declare bankruptcy in 1978.
This bankruptcy caused the company to return to the Italian government, which eventually passed ownership of Lamborghini to brothers Jean-Claude and Patrick Mimran in 1980. The brothers helped Lamborghini achieve a style comeback with the launch of the Lamborghini Jalpa and a version updated. iteration of the Countach. After running the company for almost seven years, the Italian brothers sold Lamborghini to Chrysler, where Lamborghini remained until 1994.
That year, Chrysler sold Lamborghini to an unlikely suitor: a joint venture called Megatech, the result of a collaboration between a Malaysian company called Mycom Setdco and the Indonesian V’Power Corporation. These new owners held the company for another four years, after which Lamborghini attracted the attention of Audi, a subsidiary of Volkswagen, which bought it for $110 million in 1998.