The latest color study from iSeeCars shows that colored cars are as popular as ever, with grayscale colors increasing from 60% to 80% of the market share between 2004 and 2023. This study analyzed more than 20 million cars for the last 20 years to register them. Adjustments to car color trends. If you’ve noticed less color in your windshield vision in recent years, you’re not wrong.
Grayscale colors are combined with black, white, silver, or gray, colors that were relatively popular for most of automotive history. But in the last 20 years, those sunglasses have particularly increased their market share, cutting the percentage of more colorful shades (blue, red, green, etc. ) in half, from 40 to 20 percent.
If you look at this graph, you can see the steady increase in the percentage of grayscale over the past two decades. There was a brief plateau around 2013, at about 73%, however, in the last 10 years its relentless expansion has been noticed. However, those 4 shades of gray have not gained popularity and one of them has lost quite a percentage of the market.
The distribution of individual colors offers an attractive panorama. The most winning color is gray, with a market percentage of 82% in the last 20 years. By contrast, silver is the biggest loser, declining 52% between 2004 and 2023. In fact, silver is now slightly ahead of the most popular non-grayscale color, blue. We’ve also noticed an evolution of green in recent years as it tries to separate itself from orange, beige, brown, yellow and gold.
If you check out the full exam in iSeeCars. com, you’ll be able to see all of those charts, as well as a segment-specific car color rating for pickup trucks, SUVs, and cars. We looked there to see if anything more attractive happened when it moved away from the general market and looked at other segments. But the fact is that they simply reflect the overall market situation, even if the sports car segment is more colorful than the rest.
Looking at car colors across the vehicle segment shows a similar market share for all of them.
I have a theory as to why we’re seeing such wonderful functionality for grayscale colors over the last 20 years. I don’t think those colors are as popular as they seem. I think a lot of dealers ask for cars and assume they can sell a black, white, silver, or gray car. And I think consumers do too.
I think consumers look at all those black, white, silver, and gray cars and assume, “Well, those are actually my favorite colors. . . “But it turns out that everyone loves them and I need to be able to sell my car. At some point, I’ll also have one of those safe colors, even if I don’t actually like them. “If you think about it, if everyone is doing this, then all those gray, black, white and silver cars will. They don’t reflect what everyone needs, but what distributors and consumers think everyone needs.
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