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Time is running out for the unveiling of one of the decade’s expected highest automotive debuts.
There are only days left to wait until other people see for the first time what has been promoted as a Land Rover Defender rival.
Actually, the Grenadier is no match to the new Land Rover Defender, but it’s the auto icon it has replaced.
The purpose of the task is to create a non-secular successor for the mythical off-roader.
It produced at Solihull’s Land Rover plant for approximately 70 years, before production ended in January 2016.
In September last year, Land Rover introduced a new Defender logo, but it’s very different from the style it has replaced, and significantly more expensive.
Today, Ineos revealed when the Grenadier will be unveiled and, as the countdown unfolds, it is quite short.
The automaker released a tantalizing preview of the new grenadier.
The forward symbol provides a view of the hood and the vehicle’s badge and its physically powerful application character is transparent to see.
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Ineos the Grenadier will be performing this week on Wednesday, July 1.
And as soon as the clock strikes 12 on June 30, you can read our story about the presentation and see pictures of what the Grenadier looks like here.
The news advertised on the company’s Facebook page.
The post accompanying the teaser picture said: “#GrenadierUnwrapped 1st July 2020. Don’t miss it.”
CoventryLive will be covering the big reveal when it happens.
On the dedicated Ineos Grenadier website the company says: “The Grenadier is coming. And because we believe in function over form, we’re going to reveal exactly what is in our truly uncompromising 4×4.”
He adds: “The Grenadier will be a physically powerful suvout with an unwavering concentration, designed to succeed in all conditions. A simple, efficient, durable and reliable application paint tool”.
The Land Rover Defender is arguably the most iconic vehicle ever and was produced at the same factory in Solihull for almost 70 years before production came to an end in January 2016.
Its simplicity was part of its appeal – along with its capability and what made the Defender so special was its go anywhere capability.
Based on the US Willys Jeep, used by the Allies to great effect during the Second World War, the Land Rover was created as a utilitarian off-road vehicle.
Although a new Defender has since been unveiled and is now on sale, there are some who have not welcomed it, feeling that the spirit of the old Defender has been lost.
Sir Jim Ratcliffe, who is a graduate of the University of Birmingham and once worked as an engineer in Coventry, founded energy and chemical giant Ineos, which is estimated to be worth in the region of £3.2billion.
The rugged off-road will be produced in a new plant structure in Wales.
The new traditional production plant is located on a pristine site in Bridgend, South Wales, next to the Ford engine plant that is about to close.
The site’s progression is underway towards the expected start of production in 2021.
Ineos invests in a sub-assembly plant in Estarreja, Portugal.
The Portuguese plant will produce the grenadier frame and chassis in collaboration with the partners of the European Chain in Ineos.
Ineos Automotive, the spin-off company created to deliver the Grenadier.
This year saw the launch of a Facebook countdown that invites others to follow the Grenadier’s progress.
The Ineos project is being run by Dirk Heilmann, formerly head of engineering and technology at Ineos, who became chief executive at Ineos automotive.
Speaking at the announcement of the project, Mr. Heilmann said: “Our task is to create the 4×4 in the world.”
Dr. Charles Tennant automotive shared his opinion on the allocation of Grenadiers with CoventryLive.
Magna Steyr begins the progression of the Grenadier series.
Its subsidiary Magna Powertrain has been guilty of the progression of the Grenadier chassis and suspensions since the start of the project.