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Dealership organization Brayleys is at West Way Nissan in a bid to further align its operations.
Both companies have been owned by Dubai-based AW Rostamani Group since it bought West Way from Nissan GB in late 2022.
Since then, the two have grown closer, leading to the resolution to rename the sites West Way.
Nine of the group’s sites will now be called Brayleys, a resolution that came into force (August 1).
The concessions extend across central and north-west England, adding Wolverhampton, Stourbridge, Birmingham, Manchester, Oldham and Rochdale.
Although West Way has been a familiar choice for consumers for more than two decades, bosses say the new update probably won’t affect quality.
Founded in 2003, Brayleys has grown to include brands such as Honda, Kia, Mazda and Renault in busy locations in Buckinghamshire, Hertfordshire, Surrey, North London, Essex and Oxfordshire.
Following the addition of the West Way sites, the store will brand more than 30 dealerships, with ambitions to grow further.
The new restructuring is expected to create “even greater synergy” and boost fleet and business sales.
Paul Brayley, chief executive of Brayleys Cars Ltd (pictured), said: “Over the past 18 months we have worked to align businesses that now have a shared infrastructure and programme to drive synergy of systems and processes.
“We are very pleased to report that very smart progress has been made, thanks to the efforts of everyone involved. On a personal note, this is a proud moment to further expand the Brayleys name.
Before acquiring the West Way call through the AW Rostamani Group, Nissan sold several of the group’s sites to other intermediary groups.
Of the thirteen sites, Yeomans took over Aldershot and Basingstoke, while Glyn Hopkin took over Mill Hill and Hendy acquired the Southampton showroom.
The other nine, which included Coventry, Stockport and Altringham, were later sold as an organisation to A. W. Rostamani.
Csaba Vincze, Director of Network Development and Customer Quality at Nissan GB, added: “We appreciate the rebranding announced across the group.
“A significant amount of painting has been completed in the long-standing partnership between Nissan and West Way, thanks to the continued commitment of both parties.
“I would like to express my gratitude for your efforts in our appointments and I am sure that our partnership will continue to strengthen under the new brand. “
Jack joined the car dealership team in 2021 as a copywriter. In the past he worked as a journalist for a national newspaper for the BNPS news agency. He has provided car news and reporting for a number of national publications, including The Sun, The Times. and The Daily Mirror.
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