Were Amazon Prime Day sales successful at $10 billion?

Courtesy of Daimler AG/Mercedes-BenzAmazon. com Inc. (NASDAQ: AMZN) launched another strong Prime Day (actually two days), and some analysts estimated that the megasold exceeded $10 billion. -The trading giant is over, and Amazon is the only one to win big.

This Prime Day would mark Amazon’s sixth sales attempt, which has grown particularly year after year. According to Digital Commerce 360, Amazon’s initial Prime Day research estimates sales for the two-day era at around $10. 40 billion, up 45. 2% from the previous one. event of the year, which had totaled sales of $7. 16 billion.

In addition to Amazon, the marketplace vendors have scored a primary win this year, moving a record $ 3. 5 billion worth of goods in that period. Note that sales of those sellers’ products on the marketplace increased by almost 60%, which outpaced Amazon’s sales. products.

In fact, sales in the Amazon market as a percentage of Prime Day’s total sales have dropped, according to Digital Commerce 360. Corporate estimates that sales through market distributors account for about a third of Prime Day sales.

Looking back on Prime Days in recent years, 2015, the first year Amazon submitted the sale, generated only $0. 9 billion; in 2016, sales rose to $1. 52 billion. Second, 2017 and 2018 had sales of $2. 41 billion and $4. 19 billion, respectively.

Excluding Friday’s measure, Amazon. com outperformed primary markets with a gain of around 81% since the start of the year. In the more than 52 weeks, the percentage value approached 88% more.

Shares of Amazon. com rose about 1% to $ 3,368. 64 on Friday, in a 52-week range of $ 1,626. 03 to $ 3,552. 25. The consensus value target is $ 3,724. 98.

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