Arriving in early February, Mimaki moved in under the supervision of Christian Healey, a vehicle wrap technician newly hired through WCC.
WCC, which specializes in paint, accident repair and bodywork, in the past outsourced packaging and printing work for its vehicles but was frustrated by the lack of results, according to Mike Wright, director of advertising.
He told Printweek that WCC would pause and bring in Healey and Mimaki: “Our goal is to make it an independent component of the business, able to take care of everything from small posters for individual teams on their vans to fleets of cars. from trucks to full trailers.
“It hasn’t been two months and we’re very confident that things look promising. Hopefully, we’ll be able to do some more important projects in the coming months.
The inclusion of printing and packaging in WCC’s portfolio has helped the company return to its natural business logic of offering a complete service to customers, Wright added.
He said: “The only explanation as to why we started to be a one-stop shop. That’s why it’s wonderful that we can do everything from building advertising cars to photographing or repairing them, and now also decorating them [in-house]. “
The JV300-160plus, an inkjet engine with integrated cutter, can print up to 1,440 dpi with Mimaki’s Greenguard Gold solvent inks and handles rolls of material weighing up to forty-five kg.
WCC chose an eight-color configuration to fit the colors of the existing graphics, Headley said.
He added, “There’s no denying the use of Mimaki and it guides you through all the steps yourself. I hadn’t used Mimaki in a while, but using it again didn’t feel like a challenge.
WCC employs a further forty-five people at its Wednesbury headquarters, between Wolverhampton and Birmingham.
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