Actress Gillian Anderson has long been identified as a feminist model, embracing and selling empowerment in other facets of her life.
Anderson, a longtime sex symbol (voted “Sexiest Woman” by FHM magazine readers in 1996), also brought women’s empowerment to TV screens through her role as a sex therapist in the Netflix drama Sex Education.
It’s no surprise, then, that Anderson’s foray into the world of food and beverage comes in the form of a logo he’s dubbed G-Spot. The “G” can stand for Gillian, glitter or smart taste, explained Hannah Skingle, chief operating officer of G Spot. , but also cautioned that it’s more obvious to “play with Gillian’s personal logo. “
The fact that the functional drink logo is aimed at women also aligns with its philosophy, the COO told FoodNavigator. “I was looking to create something functional and healthy yet delicious, and not in line with the ‘standard’ wellness drinks we see on the market. “”.
Compared to the men’s nutrition market, nutrition brands targeting the food and beverage area are rare. The R
Foods and beverages aimed at women are “really lacking” in the industry, Skingle observed. “It’s anything we were looking to tackle collectively, as a team. “
The team in question includes founder Anderson, COO Skingle, and CEO Rebekah Hall, the latter of whom has previously led functional beverage startup Botanic Lab. “Rebecca and I met in the CBD industry a long time ago. There were two of us directing in the industry and there weren’t many of us,” Skingle recalls. “So we were naturally close. “
The duo joked that Botanic Lab, which incorporated CBD and adaptogens into its lineup, is at the “cutting edge” of functional beverages. But with the immediate evolution of the industry, G Spot is now at the forefront, we’re told. “It’s appropriate, becoming more popular and common. “
G Spot’s logo evolved to fight the classic wellness industry, which Anderson perceives as made up of regulations and restrictions.
“She was looking to make sure that her drinks had a purpose, but that they weren’t limited to ‘wellness standards,'” the COO explained. “A big component of wellness that we’re talking about is journaling on a daily basis, taking supplements, etc. . [Anderson] was looking to create anything that didn’t fit that but was functional and delicious.
Anderson expressed his thoughts on the classic wellness industry in a recent podcast. “More than ever, there is a culture of wellness. . . that makes other people even sicker,” the actor told host Elizabeth Day. “For a long time, as other people exercise more and more, eat well, take micronutrients and whatever. . . Every step of the way, I said you. Don’t tell me I’m not okay.
G Spot has introduced a variety of four fizzy drinks to serve, all of which involve a blend of adaptogens and nootropics. “Each of them has a real function and purpose in the consumer’s daily life,” Skingle explained, adding that the diversity is caffeine-free, low-sugar, “natural” and vegan.
Among the diversity of 4 strong drinks, one drink in particular makes your chin tremble: “Arouse”. “We built it as the first female titillating drink, which lately [remains] a category of one. I think this will grow with the good fortune of this drink.
Arouse is made with artisanal fruit and pineapple, accompanied by notes of dragon fruit and habanero pepper. Functional ingredients include:
It’s a “complex” drink, Skingle explained. The ingredients were selected in response to the question: How can we create blood flow that can especially excite women?”And I can tell you it’s a very effective drink. “
In fact, one visitor rated the drink by saying, “I drank it quite temporarily and after ten minutes I feel very excited. “
Adaptogens are a variety of herbs that have long been used in classical medicine. Basically, they are meant to help the body adapt to tension by restoring balance to the body. According to G Spot, adaptogens work holistically, promoting overall well-being and helping. The body copes with tension factors, whether physical or mental. Some of the most well-known examples are ashwagandha and ginseng.
Adaptogens are thought to interact with the sympathetic nerve formula to aid in the production and balance of stress hormones such as cortisol, adrenaline, and norepinephrine.
Nootropics, on the other hand, have a broader definition, in that they can be herbal or artificial compounds, to which drugs, supplements, herbs, or other substances are added. However, the big difference is that nootropics are used for cognitive function. ranging from reminiscence to creativity or motivation.
The “Lift” drink, made with berries, apples, pomegranates, pepper and malt, is intended to serve as a “reactivator” to update coffee. “It’s a stimulant or can be used simply before sports. ” explained Skingle. Lift’s functional ingredients include:
“Protect” is made with lemon, ginger, turmeric and queen of the meadows. This drink is intended for the “daily pursuit of fitness,” the COO explained. The product also contains chaga mushroom, which is “interesting” for the paintings because of its richness in flavor. “You have to balance it well to use it in a functional drink,” he revealed. “But I think we did it. ” Protect’s functional ingredients include:
The newest drink in the G-spot diversity is ‘Soothe’, flavored with apples, sour and blueberries. We’re told that this drink works well as a ‘wine substitute’ drink to ‘relax’ at the end of the day. “The key element is magnesium, which has played a vital role in sleep lately. “Soothe’s functional elements include:
G Spot’s target customers are people over the age of 28. Despite being the brand’s largest customer so far, sales awareness also suggests a strong customer base from the LGBTQ community.
G Spot consumers would possibly be wealthier as well, and scalpers would add Harvey Nichols and Fortnum.
For logo marketing, G Spot covers “classic” channels, but its social media presence has been a hit so far. Launched just nine months ago, the company has amassed hundreds of thousands of followers, with videos attracting more than five million views.
The hope is that as the G Spot logo grows, so will the women’s food and beverage segment. It’s vital for the G Spot team that others sign up with us, the COO said, especially when it comes to “treats. “Some healthy beverages are hard to consume, you almost have to force them, he continued, because you think it’s smart for you.
“The trend is here to stay, because if something is delicious but also healthy, other people need to drink more, and that’s what we’re seeing. “
G Spot recently sold in the UK and plans to expand its success through the end of the year.
More Promotional Features