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DRIVEN BY CHANGE, FOCUS ON A UNIQUE ART FORM AHEAD OF THE 2024 FORMULA 1 JAPANESE GRAND PRIX MSC CRUISES 2024
TOKYO, April 3, 2024 /PRNewswire/ — Today, Vuse, the world’s number one vape brand*, and the McLaren Formula 1 Team reveal that self-taught Japanese artist MILTZ is the livery for the McLaren MCL38 car in 2024. JAPANESE GRAND PRIX MSC CRUISES FORMULA 1.
Inspired by the classical Edomoji script, which gave the impression of being beyond the Edo era (1603-1868), the custom-made livery pays homage beyond Japanese traditions, but with a modern twist, bringing an underrepresented art form to the iconic Suzuka circuit.
The livery design by artist MILTZ depicts the speed of Formula 1 race cars, translated through an Edomoji-inspired dragon racing through the clouds. The clouds are a testament to the car’s race and the friction between the tires and the track. MILTZ also added his artistic touch to the names and numbers of the drivers displayed on the MCL38 by creating them in his signature style, especially for the Japanese Grand Prix.
Livery artist MILTZ comments: “When I became a freelance artist, I never imagined such an opportunity would be imaginable – it’s the biggest overseas commission I’ve ever done!As I continue to broaden my profile as an artist, I need my works to uphold the rich traditions of Japanese writing culture, like Edomoji, but with a fashionable twist. From racing with local corporations in Japan to the McLaren Formula 1 team, there are so many wonderful stories to tell through art.
Driven by his hobby to improve his craft and disenfranchised because he couldn’t express his creativity, MILTZ quit his job at a design firm to pursue his dream. More than 10 years later, he celebrates his paintings in one of the grandest stages of all.
Luca Angiolillo, Head of McLaren Partnership at BAT, comments: “We are incredibly proud to launch Driven Through Change in Japan with the launch of an iconic bespoke livery. 2024 marks the fourth year in which Vuse and McLaren continue to break barriers and champion a new generation. of artistic ability, and MILTZ is just one example. With his penchant for moving beyond traditions with a hint of fashion, I can’t wait to see where he heads next.
Drawing inspiration from the Vuse and McLaren liveries of the past, MILTZ channeled the wild lines of Rabab Tantawy’s Nubians to create its livery design.
Louise McEwen, Chief Marketing Officer, McLaren Racing, comments: “We are excited to bring Driven Through Change to Japan for the 2024 version of the crusade together with our partner Vuse. Now, in its fourth year, we have noted the successes of the crusade. showcasing the incredible creativity of those talented and anonymous artists for the world to see in our race cars.
To learn more about the history of MILTZ and the Driven Through Change initiative, visit Vuse and MILTZ’s social media channels.
*Based on the estimated Vype/Vuse percentage of RRP in retail vapor measured (i. e. , overall vapor category in retail sales) in major vapor markets: United States, Canada, France, United Kingdom, and Germany as of May 2023.
About BAT
BAT is a leading company in products for customers across multiple categories. Our purpose is to create a better™ long-term by building a smoke-free world. This commitment is reflected in our ambition to generate 50% of our turnover from non-fuel products by 2035. .
The company continues to make clear that combustible cigarettes pose serious health risks and that the only way to avoid those risks is to neither start nor stop. To help build a smoke-free world, BAT encourages those who would do it differently. Continue to smoke in order to absolutely resort to scientifically based alternatives.
BAT aims to have 50 million consumers of its non-fuel products by 2030 and generate £5 billion of profits in the new categories by 2025. BAT has a number of sustainability targets, adding a 50% relief on scope 1 and 2 GHG emissions and a 50% relief on scope 3 GHG emissions until 2030 (from the 2020 baseline) and one hundred percent of packaging will have to be reusable, recyclable or compostable until 2025.
BAT employs more than 46,000 people, and in 2023, the BAT Group generated £27. 28 billion in cash, with an adjusted operating profit of £12. 46 billion.
The company’s strategic portfolio is comprised of its global cigarette logos and a developing diversity of smokeless tobacco and nicotine products. These come with our Vapor Vuse logo; our Glo heating products logo; and Velo, our Modern Oral logo (nicotine pouch). These new-class products have generated more than £3 billion in annual profits since their emergence a decade ago.
Today we have 24 million non-fuel products, whose turnover represents 16. 5% of the Group’s turnover in 2023.
* Based on weight of evidence and assuming you will quit smoking completely. These products are risk-free and addictive.
† Our Vuse vaping product (which adds Alto, Solo, Ciro, and Vibe) and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the United States, are subject to FDA regulation and no reduced risk claims will be made. with respect to these products, firm approval
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team competed in its first Formula 1 race in 1966. Since then, McLaren has won 20 Formula 1 World Championships, 183 Formula 1 Grands Prix, the Indianapolis 500 three times and all 24 Le Mans. racing. Hours on your first try.
McLaren Racing competes in six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, in the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, and in the ABB FIA Formula E World Championship. Championship with NEOM McLaren Formula. E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutierrez and Mattias Ekström, and the F1 Academy with ART Grand Prix and powertrain progression program member Bianca Bustamante The team also competes in the F1 Sim Racing Championship under the so-called McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is an advocate for sustainability in video games and a signatory to the United Nations Sport Pledge for Climate Action. The company is committed to achieving net-zero emissions by 2040 and fostering an inclusive culture in the gaming industry.
McLaren Racing – Official Site
SOURCE Vuse