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LONDON, March 11, 2024 /PRNewswire/ — Today, Vuse, the world’s leading vaping brand*, and the McLaren Formula 1 Team, celebrate the debut of Driven Through Change in Japan, announcing a one-year partnership with an emerging Japanese manufacturer. artist.
Artist MILTZ is a self-taught artist with a penchant for employing classic Japanese scripts to create fashionable art. He defends “Edomoji”, a Japanese script that, deeply rooted in history, becomes fashionable and is brought to the present. He artistically fuses writing with elements of Japanese kana, graphic street murals, Arabic scripts, and Chinese-Mongolian calligraphy, drawing inspiration from brushstrokes to create elaborate patterns. Eschewing the classic graphic design career, MILTZ recently pivoted his career to stick to his true hobby. Driven by change, MILTZ will continue to explore and expand its unique art form on a global scale.
MILTZ comments, “I am revered for being the first Japanese artist to participate in the Driven Through Change program. Through this partnership and my artwork, I need to inspire other people to take elements from the afterlife and give them a fashionable twist to stay. Our exciting new art culture! »
MILTZ is the newest artist to sign up for the Driven Through Change community, a program that champions emerging artists around the world by leveraging the global motorsport platform to provide them with unprecedented opportunities to showcase their work.
Driven Through Change was introduced in 2021 with a watershed moment, when Rabab Tantawy was the first female artist in the Middle East to design original art for the livery of a Formula 1 car. Since then, Driven Through Change has championed a multitude of emerging creatives. creating a foreign cohort of artists including: Nujood Al-Otaibi, Anna Tangles, Luis Pablo, DAST and Delyafruz.
Steve Pinard, Global Head of Consumer and Customer Engagement at BAT, comments: “We are proud to push the Driven via Change initiative into new territories this year, a significant milestone for the platform. Since its inception, Vuse and McLaren have made a positive contribution to creativity by working with creatives around the world. From Colombia to Mexico, from Egypt to Lebanon and now Japan, it fills me with wonderful joy that through our partnership with Vuse and McLaren, we can shine and celebrate the emerging. artists globally and provide them with opportunities.
To commemorate the fourth year of Driven via Change, Vuse will continue to drive the search for emerging skills in an art content series, the Creator Series, which highlights emerging artists and tracks their artistic journey.
Louise McEwen, Chief Marketing Officer, McLaren Racing, said: “We are very pleased to be able to continue the legacy of Driven Through Change in 2024 and reach out to emerging artists in even more countries. We’re proud to partner with Vuse as the exclusive platform evolves and look to the future to showcase all that 2024 has in store for us. “
Visit Vuse to learn more about the Driven Through Change program and the artists involved, such as MILTZ.
*Based on the estimated Vype/Vuse percentage of RRP in retail vapor measured (i. e. , overall vapor category in retail sales) in major vapor markets: United States, Canada, France, United Kingdom, and Germany as of May 2023.
About BAT
BAT is a leading company in products for customers across multiple categories. Our purpose is to create a better™ long-term by building a smoke-free world. This commitment is reflected in our ambition to generate 50% of our turnover from non-fuel products by 2035. .
The company continues to make clear that combustible cigarettes pose serious health risks and that the only way to avoid those risks is to neither start nor stop. To help build a smoke-free world, BAT encourages those who would do it differently. Continue to smoke in order to absolutely resort to scientifically based alternatives.
BAT aims to have 50 million consumers of its non-fuel products by 2030 and generate £5 billion of profits in the new categories by 2025. BAT has a number of sustainability targets, adding a 50% relief on scope 1 and 2 GHG emissions and a 50% relief on scope 3 GHG emissions until 2030 (from the 2020 baseline) and one hundred percent of packaging will have to be reusable, recyclable or compostable until 2025.
BAT employs more than 46,000 people, and in 2023, the BAT Group generated £27. 28 billion in cash, with an adjusted operating profit of £12. 46 billion.
The company’s strategic portfolio is comprised of its global cigarette logos and a developing diversity of smokeless tobacco and nicotine products. These come with our Vapor Vuse logo; our Glo heating products logo; and Velo, our Modern Oral logo (nicotine pouch). These new-class products have generated more than £3 billion in annual profits since their emergence a decade ago.
Today we have 24 million non-fuel products, whose turnover represents 16. 5% of the Group’s turnover in 2023.
* Based on weight of evidence and assuming you will quit smoking completely. These products are risk-free and addictive.
† Our Vuse vaping product (which adds Alto, Solo, Ciro, and Vibe) and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the United States, are subject to FDA regulation and no reduced risk claims will be made. with respect to these products, firm approval
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team competed in its first Formula 1 race in 1966. Since then, McLaren has won 20 Formula 1 World Championships, 183 Formula 1 Grands Prix, the Indianapolis 500 three times and all 24 Le Mans. racing. Hours on your first try.
McLaren Racing competes in six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, in the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, and in the ABB FIA Formula E World Championship. Championship with NEOM McLaren Formula. E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and the F1 Academy with ART Grand Prix and member of the driving force progression Bianca Bustamante The team also competes in the F1 Sim Racing Championship under the so-called McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is an advocate for sustainability in video games and a signatory to the United Nations Sport Pledge for Climate Action. The company is committed to achieving net-zero emissions by 2040 and fostering an inclusive culture in the gaming industry.
McLaren Racing – Official Site
SOURCE Driven by Change