Volvo’s next small electric crossover, probably called the EX30, is designed around a subscription model, Autocar explains. The reveal comes from Volvo CEO Jim Rowan and long before the new crossover is revealed on June 15.
Volvo has struggled to sell its cars to young people, but sees a subscription style as a way to “talk to new customers. “that would be a monumental shift in Volvo’s commercial, design and production style to start competing with Chevrolet’s Bolt EUV or the long-running small crossovers from other brands that produce affordable cars out of habit.
“We can communicate with absolutely other demographics, for the first time, and that younger demographic will probably be the one who buys the most online,” Rowan said earlier this year about the upcoming crossover.
The EX30 is expected to join Volvo’s lineup under the XC40 and C40 Recharge charging and charging service by the end of 2023. As far as we know, it may not have as much diversity as Volvo’s existing electric cars and is designed for people. villages that have access to domestic chargers. We are not sure of the calculations in this regard, because the existing generation of 20 to 30 years is characterized by houses with garages, and apartments with charging stations are rare.
History has shown that the search for other young people has a tendency to end well only when the car inadvertently attracts other older people. Probably, this is how the EX-30 will work, since there are many elderly people who are not far away, they have a space with a garage to put an internal charging point and be able to buy online. Because, actually, at this point, other people in their fifties and sixties have been online since the 1990s and don’t forget the dark days of AOL CDs.
We’re also not sure that subscription models are the way to appeal to millennials because, like everyone else, they’re tired of being nickel-plated and beaten to death through subscriptions. It would probably be less expensive for those in cities that do. not far away to use facilities like Uber and Lyft.
We suspect here that Volvo did the math and decided that it makes the EX30 hornier in the first place for other people whose salaries are lower than those of its same middle-aged population, but over time it will get more advantages than the car. or the features will never be paid. The downside of this cynicism is that subscription models can put an end to the challenge of large car depreciation when purchased as is.