Can Volkswagen double its market share in the United States by 2030?That’s the plan. VW will rely on new electric vehicles, adding a Scout-branded electric pickup truck and SUV, and its new partnership with Rivian to spice up sales.
Volkswagen’s sales in the United States rose 31 percent in the second quarter of last year. In addition to the Jetta, SUVs accounted for the majority of VW’s sales in the United States.
The Tiguan (21,038) was the best-selling VW vehicle in the second quarter, followed by the Jetta (20,508), Taos (20,468) and Atlas (19,293). Including the Cross Sport version, VW sold more than 29,000 Atlas models.
Volkswagen SUVs accounted for three-quarters of VW’s sales in the second quarter. Aside from the Jetta, VW sold 3,845 passenger cars (not including SUVs) in the United States last quarter. Meanwhile, sales of its electric vehicle, the ID. 4, fell by up to 15%, with 5,690 models sold.
With the growing festival of electric vehicle manufacturers like BYD in China (VW’s most successful market), Volkswagen expects the United States to be its main growth engine.
With plans to double its share of the U. S. market by 2030 to around 10%, VW will rebrand the brand.
After announcing plans to invest $5 billion in electric vehicle maker Rivian to shape a new joint venture, VW expects the partnership to pay dividends.
While the partnership may not result in new Volkswagen electric vehicles, the company hopes the new generation and software, with Rivian’s help, will appeal to American drivers.
It’s no secret that VW has problems with the software. Several models, the new Porsche Macan Electric, hit the market years later than expected.
A recent report from German magazine Manager Magazin claims that Volkswagen is delaying more electric vehicles, adding the successor to the ID. 4 and Porsche’s new electric SUV. The report is that the new delays come as VW’s SSP platform is expected to arrive as late as 2029, 15 months later than expected.
Volkswagen’s Cariad unit has been a challenge for years. Some say this is the reason for the departure of former VW Group CEO Herbert Diess. Diess introduced the unit in 2020 to keep up with Tesla.
With 30 electric cars planned in the United States, VW expects a recovery in electric vehicle sales. While VW hasn’t unveiled all of the new models yet, we know of a few that are expected to arrive in the near future.
Volkswagen is launching an electric pickup truck and SUV as part of plans to relaunch the rugged Scout brand. The Scout electric cars will be manufactured at its new $2 billion plant in South Carolina.
The logo also launches an electric edition of its iconic minibus in the United States. VW’s ID. Buzz will arrive in the US market with a longer wheelbase and a larger battery than in Europe. Deliveries are expected to begin in the coming months.
Update: Rivian CEO RJ Scaringe said the partnership with Volkswagen goes beyond partnerships with Ford and Mercedes because it focuses on “precisely what has been a challenge. “(read more about relationships beyond Rivian here)
Will Volkswagen double its market share in the United States by the end of the decade?The German automaker is already facing fierce competition.
VW offers many small cars in United States, but its larger Atlas accounts for the majority of sales. Facing the developing festival of Ford, GM, Jeep, Rivian, Tesla and others, Scout is expected to play a role as VW seeks to gain market share in the United States.
VW will have to differentiate itself to identify itself as a leader. The partnership with Rivian and the new Scout EVs will help, but will identify a new identity for VW.
Can Volkswagen double its market share in the United States by 2030? Let us know your opinion below.
Source: Reuters, Volkswagen
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is an experienced investor, monetary writer, and electric vehicle enthusiast. His enthusiasm for electric vehicles, basically Tesla, is one of the main reasons he pursued a career in investing. If he doesn’t tell you about his latest discoveries in the 10K, you can find him enjoying the outdoors or exercising.