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Virgin Australia is turning people’s opinion about flying into the middle seat. Let’s face it, this position has been a nuisance for travelers since the days of aviation.
According to a new study from Virgin Australia, less than 1% of passengers deliberately chose the middle seat as their first preferred seat. Called “any seat”.
However, this week, Virgin Australia surprised those occupying the middle seats on a flight from Melbourne to Adelaide by awarding them an award for sitting in the traditionally unpopular position.
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Virgin Australia Group chief executive Jayne Hrdlicka personally brought in passengers sitting in the middle of the row of Virgin Voyages’ loose cruise ships, which charge the company more than $500,000.
The airline also made sure no one went home empty-handed, awarding each aisle and window passenger 10,000 Velocity Points to celebrate the launch of its new campaign.
Customers occupying the middle seat on Virgin Australia flights from now until April 23, 2023 will also have the chance to win a cruise or other prize in the middle seat lottery, with a new winner announced this week.
With more than $230,000 in prizes up for grabs in the competition, the middle seat will be remodeled to make it the luckiest, and perhaps most desirable, seat on the plane.
Prestige of common steering wheel Platinum Velocity plus one million points.
A Caribbean cruise with Virgin Voyages, Premium Economy flights to and from the United States with United Airlines.
Flights and tickets for the visit of your AFL team in 2023.
Flights to Melbourne plus seats for the AFL Grand Final, access to AFL pre-game lunch before the bounce, pre-game delineation experience, merchandise and access to the AFL Grand Final after the party.
A helicopter pub excursion, round-trip flights to Darwin.
Cairns adventure package that adds accommodation, round-trip flights and a variety of adventures: bungee jumping, giant swing, rafting or tubing on the wonderful Barron River.
See the full main pricing points here.
The Mid-Seat Lottery is a component of Virgin Australia’s new logo campaign, Bring on Wonderful, which follows a 24-month transformation of the airline, which was once again profitable.
“Virgin Australia is an airline that does things differently and we laugh a lot with new and exciting inventions to make each and every party component more wonderful,” said Hrdlicka.
“This year alone, we introduced new partnerships with Betty’s Burgers, Boost Juice, Myer and P. E Nation, as well as Qatar Airways and United Airlines, and we are now giving our unwavering consumers the chance to win a total prize valued at over $230,000. only in a middle seat.
“Virgin Australia was born out of innovation and this is just another bankruptcy in our history,” he added.
Be a member of Velocity Frequent Flyer, over 18 years old
Fly in any seat on a domestic flight operated via Virgin Australia until Sunday 23 April 2023
Open the Virgin Australia app and tap the mid-seat lottery vignette to locate your flight and enter your details. Entrants must enter the contest within 48 hours of their flight’s scheduled departure time.
Winners will be contacted by email after the week’s draw. Those who are not yet members of Velocity Frequent Flyer can register here.
Coinciding with the new logo campaign, Virgin Australia unveiled the Bring on Wonderful sale, which offers more than 800,000 reasonable airline tickets at $55 each way.
Rates are on sale until 23:59. AEST on Sunday, October 31, 2022, unless sold out earlier.
Matt Hart of The Lott, who believes they are Australia’s luckiest lottery winners. I found out why.
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