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Home » Videos » Video: Funny BMW ad tries to explain how important steering is
July 16, 2020 / 2 minutes read
Over the past decade, the highest brands have had to adopt a number of modifications to their cars to meet ever-changing legislative requirements. With emissions regulations requiring them to look for all sorts of tactics to reduce fuel consumption, maximum corporations have used electronic force guidance systems, adding BMWs. While other automakers have been providing such systems for a long time, before it was the norm, for some corporations, this is a difficult factor to solve.
When it comes to corporations like BMW, Porsche and even Mercedes to some extent, recoil is a component of what makes driving those cars great. Every time you hear a compliment when driving a car, it also includes the address in the equation, because it makes a big difference. With electronic power guidance systems, 90% of the time, comments have disappeared almost completely.
There are some advantages too though, albeit not necessarily related to the way the steering is powered. For example, on modern BMW models, the steering ratio changes along with the speed of the car. This, in turn, enhances the car’s driving appeal and should lead to a better overall feel behind the wheel. The video below definitely banks on that and does so in a very funny way, showing us a young driver barely passing his exam and then becoming a true Ken Block once he steps inside a 4 Series.
Of course, a smart car will make you look like a more experienced driver, but in fact, it would possibly not represent miracles, as shown below. It’s a fun and fun way to put things in perspective. As for the four series, we can’t wait to see if this debatable package will be forgotten once it’s internal and is actually driving this car.
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