This partnership is another step in Verizon Media’s continued expansion into DOOH, as more and more advertisers recognize the media price in omnichannel campaigns and an increasing number of consumers are noticing DOOH’s ability to get their attention.According to a recent study [1] commissioned through Verizon Media and Toluna, 80% of consumers advertise DOOH, along with roads, retail outlets, grocery outlets and gas stations.
Verizon Media’s DSP integration with Broadsign Reach enables shoppers to take more advantage of customer audiences and combines Verizon Media’s robust DOOH planning, targeting, and measurement package with Verizon Media’s global network of virtual displays across roads, transit, retail, and locations.presence in Latin America and Europe, the collaboration provides buyers with improved artistic and transparency capabilities, as well as guaranteed programmatic agreements, among other advances.Verizon Media is lately providing DOOH measurement and mapping through its third-party measurement relationships and will implement a new proprietary solution that will exploit your own verified data.
“The premium venues of the DOOH crusade charge exclusive prices on advertisers’ omnichannel programmatic purchases,” said Greg MacDonald, vice president of Marketplace Partnerships at Verizon Media.”Together, we make our customers optimize their creation by making plans and cross-streaming, as well as expanding their audience.We are pleased to deepen our appointments with Broadsign and continue to offer Verizon Media DSP consumers the most varied and widely comprehensive omnichannel opportunities.”
To learn more about the partnership, watch this fire-by-gun video interview with Greg MacDonald and Adam Green: The Future of DOOH.
[1] Verizon Media and Toluna Research Study, August 2020
About Verizon Media Verizon Media, a department of Verizon Communications, Inc., hosts an ecosystem of trusted media from premium brands like Yahoo, TechCrunch, and HuffPost to help others stay informed and entertained, and transact while creating new tactics for advertisers and media partners to connect.From XR reports to advertising and content technology, Verizon Media is an innovation incubator and is revolutionizing the next generation of content creation in a 5G world.
Broadsign’s proposal is more than ever a way for publishers, agencies and brands to harness the strength of the global outside world and connect with audiences around the world.With 187,000 virtual displays in airports, shopping malls, fitness clinics, transit systems, etc.., Broadsign is at the center of people’s lives.The Broadsign platform allows marketers and agencies to seamlessly display e-book screens and has helped brands such as Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more launch successful DOOH programmatic campaigns..
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