Alex Hernandez | May 27, May 202427, 2024Auto, Technology
We met Verge Motorcycles at CES 2024 and what we saw was pretty fantastic. The company’s motorcycles look exceptional and are now starting to make their way to the United States. Verge Motorcycles will open its first retail stores in the U. S. The U. S. company in Los Angeles and San Jose, California, believes California is the ideal position in North America to launch the launch of its new direct-to-consumer retail format.
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The first Verge Motorcycles store will open at the Westfield Century City Mall in Los Angeles on June 1. The Verge store will open at the Westfield Valley Fair Mall in San Jose on June 6.
Verge Motorcycles’ overseas retail strategy is led by generational visionary George Blankenship, who was instrumental in creating the innovative and successful Apple and Tesla showrooms. The right retail networks and Blankenship’s industry expertise will play a vital role when the electric motorcycle pioneer opens its first outlets in the United States. Here’s what the press release said.
“I see the same prospects at the Verge as I did at Apple 20 years ago and at Tesla 10 years ago, when those corporations set out to absolutely redefine their industries. I need Verge to be located where many other people spend time locating new things that “Westfield Century City is one of the most productive grocery shopping malls in the world, making it the most productive position to start our business operations in the U. S. “It’s a big deal,” says Blankenship, Verge’s chief revenue officer.
Verge Motorcycles believes that the West Coast presents all the ideal situations to effectively implement its operations in the United States. Motorcycling is popular in the area and locals have been early adopters of cutting-edge technologies. California also has the most extensive EV charging network. in the country. In June last year, Verge showed plans to use Tesla’s NACS charging connector, meaning all motorcycles will be able to use Tesla’s extensive Supercharger network from day one.
“The U. S. is already one of our most vital markets. The majority of pre-orders for our motorcycles come from the western region of the United States, and California consumers in particular are widely known for appreciating and embracing new innovations. Our new outlets in Los Angeles and San Jose will begin rolling out our Verge experience to as many American motorcycle enthusiasts as possible,” said Pekka Parnanen, Chief Operating Officer of Verge USA.
Verge Motorcycles is known for its futuristic design, top-notch performance, and exclusive in-wheel powertrain, but the company has also revolutionized the entire motorcycle industry with its latest technology launches. In November, at the Los Angeles Auto Show, Verge unveiled its new Starmatter platform, which brings software updates, sensor technology, synthetic intelligence, and a complex user interface to motorcycling for the first time. At CES in Las Vegas, Verge announced an update to its flagship styling with Starmatter Vision features, adding high-resolution cameras and radar, making the Verge TS Ultra the first motorcycle equipped with a sense of sight. LEARN MORE ABOUT VERGE
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