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The recently announced multi-year partnership between Peroni Nastro Azzurro 0. 0% and Ferrari brings together two iconic Italian brands, synonymous with Italian fandom and style.
Scuderia Ferrari drivers Charles Leclerc and Carlos Sainz star in the short film The Brake In, which features a limited-edition capsule product, Tifosi Nastro Azzurro 0. 0%, a collector’s item for Scuderia Ferrari fans, the Tifosi.
Watch The Brake as a short HERE
Peroni Nastro Azzurro 0.0% will also partner with Ferrari Challenge Trofeo Pirelli series
PRAGUE, January 30, 2024 /PRNewswire/ — Peroni Nastro Azzurro 0. 0%, the super premium Italian beer brand from Asahi Europe
An appointment destined for between two Italian icons, the association will celebrate the ride and taste exemplified through Peroni Nastro Azzurro 0. 0% and Ferrari, aspiring to lift the careers of enthusiasts around the world.
To celebrate the partnership and kick off the growing reports to come, Peroni Nastro Azzurro 0. 0% presents a limited edition Tifosi Nastro Azzurro 0. 0%; a love letter to the fans of Scuderia Ferrari, the Tifosi, to whom we pay tribute for their wonderful fans on the F1 grid.
In honor of the association’s inaugural year, 2,024 bottles of Tifosi Nastro Azzurro 0. 0% were produced, with bottles numbered separately from 1 to 2,024. The custom bottles embrace the visual identities of both brands, marking the start of an exciting new partnership.
Working together with famous and global Scuderia Ferrari clubs, Peroni Nastro Azzurro 0. 0% will ensure that the 2,024 custom bottles of Tifosi Nastro Azzurro 0. 0% are delivered to Scuderia Ferrari enthusiasts around the world and that the Tifosi are rewarded for their dedication. Tifosi Nastro Azzurro 0. 0% bottles will be available in Italy, United Kingdom, Ireland, United States, Canada, Singapore, Romania and Australia.
Paolo Lanzarotti, Chief Executive Officer at Asahi Europe & International said:”We are incredibly proud to launch our new global partnership with Ferrari today. Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”
Frederic Vasseur, Scuderia Ferrari Team Principal, said: “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0. 0%. Having both brands present in the blue ribbon category of motorsport helps to increase Italy’s visibility in the world. Our two wonderful corporations have many values in common, such as attention to detail and style, as well as the ability to combine culture and innovation in our respective fields. I look forward to our collaboration with Peroni Nastro Azzurro 0. 0%, which I am sure will prove to be wonderful good luck for both parties. “
Throughout the partnership touchpoints, Peroni Nastro Azzurro 0.0% will be visible, including branding on the Scuderia Ferrari cars and driver uniforms. The Italian beer brand will also partner with Scuderia Ferrari to create bespoke social media content dedicated as a special saluté to the fans providing special access to the team and releasing the Italian passion inside them all.
The short film The Brake In, released today, shows Scuderia Ferrari team drivers Charles Leclerc and Carlos Sainz entering the Birra Peroni brewery, under the direction of none other than team principal Fred Vasseur. Drivers pass through the brewery’s security checks and negotiate obstacles. to succeed on the production line where they are seen converting Peroni Nastro Azzurro 0. 0% bottle labels into “Tifosi Nastro Azzurro 0. 0%” labels, Tifosi’s ultimate love letter. Once the Italian task is complete, the drivers leave the brewery after the Scuderia Ferrari Formula 1® team.
Peroni Nastro Azzurro 0. 0% will also collaborate with the Ferrari Challenge Trofeo Pirelli series. Ferrari Challenge Trofeo Pirelli is the world’s most famous one-make championship, bringing together dream cars and esteemed drivers on the world’s most scenic circuits for more than 30 years. Peroni Nastro Azzurro 0. 0% will also be present at Ferrari Challenge Trofeo Pirelli occasions at all the brand’s touchpoints.
The partnership plays a key role in the ambitions of Peroni Nastro Azzurro 0.0% brand’s parent company, Asahi Europe & International, to have 20% share of their portfolio comprised of alcohol-free products by 2030 and is perfectly positioned to support the increased consumer demand for alcohol-free beverages. Peroni Nastro Azzurro 0.0% is crafted with Italian passion and flair, to deliver a crisp and refreshing beer with 0.0% alcohol content.
Asahi Europe
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– Notes to editors –
About Peroni Nastro Azzurro 0.0%Launched in 2022, Peroni Nastro Azzurro 0.0% is the latest no-alcohol category innovation from Peroni Nastro Azzurro. Crafted with superior Italian ingredients including the signature Nostrano dell’Isola maize – grown exclusively for Peroni Nastro Azzurro in the north of Italy – Peroni Nastro Azzurro 0.0% offers the same uplifting Italian taste, with 0.0% alcohol. Birra Peroni implemented brand new technology in its Rome brewery to enable Peroni Nastro Azzurro 0.0% to match the flavour profile of signature beer, Peroni Nastro Azzurro which has been brewing with Italian passion and flair since 1963. This new technology allows the same signature recipe as Peroni Nastro Azzurro to be used, and only after the characteristic aroma and taste profile of Peroni Nastro Azzurro is fully developed, is the alcohol gently removed to deliver the crisp and refreshing Italian taste. Peroni Nastro Azzurro 0.0% is available in more than 30+ countries worldwide and marks an important step towards Asahi Legacy 2030 initiative, to have non-alcoholic products make up 20% of Asahi Europe & International’s portfolio.
About Asahi Europe
SOURCE Peroni Nastro Azzurro
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