We feel that it will take place soon. Toyota is moving away from its “BZ” call for electric cars and plans to use calls you may already know. The BZ4X will likely be the only electric car Toyota sells internationally under the old system.
The BZ4X SUV was introduced in 2022 as Toyota’s first global EV. it as the first in a new series of electric cars under the BZ naming formula for zero-emission vehicles.
Toyota initially planned to introduce 15 dedicated EVs globally, seven of them under the bZ branding. The bZ stands for Beyond Zero, which Toyota claims symbolizes its desire to “provide customers with value than exceeds “zero emissions.”
After all models were recalled in 2022 due to concerns that the wheels could fall off, Toyota’s bZ4X has struggled to stand out among a wave of electric SUVs.
To pass beyond, Toyota leaves the Bz denomination formula and plans to use the S of its ancient models. The Marketing director of Toyota Europe, Andrea Carlucci, told Azocar that he expected the BZ4X “to remain a bit isolated” in his range.
Carlucci explained that the use of words for names, that a formula of figures, was “a transparent call from Europe that was widely heard and followed by Japan” for its electric vehicles.
The news comes after Toyota unveiled its new Urban Cruiser electric SUV last month, an unofficial successor to the gas-powered model retired in 2014. Toyota’s new electric SUV will also be the first of its partnership with Suzuki to be made in India. It will be based on the same platform as the Suzuki e-Vitara.
Toyota’s European marketing director said the company’s expertise in power control and batteries had already “generated a lot of customer confidence” with hybrids.
Just to be clear, the name, although confusing and problematic, was one of the least worrying aspects about the vehicle. Subpar range and charging at uncompetitive prices were probably first and foremost the most worrying aspects about the vehicle.
“Toyota knows more than how to manage a battery, how to make it solid, etc. ” Carlucci added.
Meanwhile, the public citizen has noticed that Toyota provides the maximum budget to the climate denials of the United States Congress of any car manufacturer.
In the US, Toyota cut prices by up to $6,000 on the 2025 bZ4X to boost demand. The 2025 model now starts at just over $37,000 with up to 252 miles range.
What names do you think Toyota Revive for EVs in the long run?Let us know your mind in the comments.
Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising