Toyota has made its all-electric 2024 bZ4X, which just arrived in dealerships, available for rent at a $10,000 discount.
Toyota released pricing and specs for the 2024 bZ4X in January, and it hasn’t even been available in dealerships for that long. But CarsDirect reports that the electric vehicle is available in the Greater New York domain with a reduction in rent money.
Leasing is a manufacturer’s incentive that reduces the cost of a new vehicle when it is leased. The bZ4X starts at $43,070 for the 2024 model year.
CarsDirect spotted this Greater New York deal that allows car buyers to lease a bZ4X XLE for just $299 per month for 36 months, with $3,999 payable at signing. These figures are based on an MSRP of $47,734 and an allowance of 10,000 miles per year. .
The car purchase doesn’t specify exactly where Greater New York is, but a quick Google search showed that this deal does indeed exist:
However, when I click on Toyota’s “Greater New York” link, it appears in the list of rental offers. [Roll your eyes. ]
CarsDirect says you can also locate the 2024 Toyota electric SUV with up to $9,000 lease elsewhere in the U. S. U. S.
Meanwhile, the 2023 bZ4X can be purchased with a lease of up to $12,500 in New York City, but Toyota has stopped advertising lease invoices for this model.
As Electrek reported this week, Toyota sold just 1,897 bZ4X models in the first quarter of 2024. While that’s up 9% from the 1,698 shipped in the first quarter of 2023, it’s only a small 0. 4% of its total U. S. sales.
This $10,000 lease reduction offer caught my eye because of the bigger picture. Toyota is given the most sensible place for BEV sales through other automakers such as Volvo, Kia, and Hyundai.
It kind of makes you think Toyota is only looking to sell the bZ4X, because Array focuses on hybrid and gasoline cars.
As I said before, Toyota’s strategy, which reflects its conservative corporate culture, has been wrongly driven by its confidence that the market and generation of electric vehicles still want to mature to meet its reliability and efficiency criteria.
Toyota did the same thing back then with the RAV4 EV. Gradually, the incentives to “move the metal” increased. I bought a 2012 RAV4 EV in April 2013 with $10,000 on the hood from Toyota, 0% financing for five years, and a dealership. -Negotiated refund of just over $2000. I had to bring it back from Oxnard to Silicon Valley with only an L2 charge. It’s an adventure, but it’s worth it. He continues to be my daily driving force today.
Read more: Toyota to invest $1. 3 billion to make cars at its Kentucky plant
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Michelle Lewis is editor of Electrek and DroneDJ, 9to5Mac, and 9to5Google. He lives in White River Junction, Vermont. In the past he worked for Fast Company, The Guardian, News Deeply, Time and others. Message Michelle on Twitter or michelle@9to5mac. com. Check out her private blog.