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It’s hard to divert drivers from their beloved car brands, suggests a new study.
J.D. Power, the consumer-insights and analytics company, has released its second-annual report on brand loyalty in the car industry. The company studied car purchases made between June 2019 and May 2020, and analyzed what percentage of vehicle owners chose the same brand when buying a new car or trading up.
When it came to luxury cars, Lexus snagged the top spot for the second year in a row, with 48% of drivers coming back to the brand. In the mass-market category, some of the brands with the best loyalty rates were Toyota, Honda, Ford, and Kia.
Although the top dogs had loyalty rates of more than 60%, some brands did not fare nearly as well. Fiat was the worst performer, with the study concluding that only around one in 10 Fiat owners returned to the brand for their next purchase.
Keep scrolling to see what 20 brands have loyalty rates among drivers, according to J.D.Power.
They found that 38.3% of Acura and Volvo homeowners once again opted for brands when buying a new car.
They found that 39% of GMC owners have once opted for the logo when purchasing a new car.
The study found that 39.6% of Land Rover owners went with the brand again when buying a new car.
The study found that 40.7% of Mazda owners went with the brand again when buying a new car.
The study found that 41% of Jeep owners went with the brand again when buying a new car.
The study found that 41.6% of Volkswagen owners went with the brand again when buying a new car.
They found that 42.9% of Nissan homeowners opted for the logo when buying a new car.
They found that 43.4% of Audi owners have once opted for the logo when buying a new car.
They found that 44.9% of Porsche homeowners once opted for the logo again when buying a new car.
The study found that 45.1% of BMW owners went with the brand again when buying a new car.
They found that 47.4% of Hyundai owners opted for the logo when purchasing a new car.
They found that 47.8% of Mercedes-Benz owners once opted for the logo again when purchasing a new car.
The study found that 48% of Lexus owners went with the brand again when buying a new car.
They found that 49.1% of Chevrolet owners re-adopted the logo when purchasing a new car.
They found that 51.3% of Kia homeowners opted for the logo when they bought a new car.
The study found that 54.3% of Ford owners went with the brand again when buying a new car.
They found that 57.3% of Ram’s homeowners opted for the logo when buying a new car.
They found that 58.7% of Honda owners have once opted for the logo when buying a new car.
They found that 60.3% of Toyota homeowners opted for the logo when buying a new car.
They found that 60.5% of Subaru’s homeowners once they once opted for the logo again when buying a new car.