Jaguar and Land Rover are icons in the history of British motorsport and luxury cars in general. There are few symbols of wealth more identified than an ancient Jaguar or “Rover”. Even Queen Elizabeth II is known for her penchant for Jaguar trucks and Range Rovers. SUV. Ironically, however, neither Land Rover nor Jaguar have been British-owned for some time now. While the company has been based in the British Isles since it began producing cars in 1935, Ford of Dearborn, Michigan, bought Jaguar for a huge sum. 2. 5 billion dollars in 1989. Land Rover has been around as a civilian car logo since 1948. She was also absorbed into the Great Blue Oval in 2000.
Under Ford’s tutelage, the Jaguar and Land Rover brands have only languished. The monetary crisis of 2008, which affected the entire automotive world, was also not of great importance. Ford sold Jaguar, Land Rover, Aston Martin and its Mazda shares in 2007 and 2008, according to Ford’s SEC filings. Jaguar and Land Rover were eventually acquired through Tata Motors, an Indian automotive conglomerate, in 2008.
Officially, Ford says its reasoning for putting a “For Sale” sign on Jaguar and Land Rover to diminish its overall bulky design at the time and make the logo a little more cohesive. Ford said this component of its “One Ford” plan. Unsurprisingly, this helped Ford’s finances, as the SEC filing states, “These sales also contributed to our overall liquidity. “
The sale of Jag and Land Rover was a foregone conclusion in 2006. Ford’s “One Way Forward” plan, the same measure that killed Crown Victoria, left no room for confusing logo structures or ownership of car logos that didn’t. Jaguar and Land Rover don’t go very well with Ford’s symbol of down-to-earth cars for ordinary people. There is an explanation why Ford also said it has “enhanced the popularity of our Ford Blue Oval logo among consumers by restoring the logo’s historic agreement with affordable and sustainable transportation for all, delivering the most productive automotive value. “The big luxury logos were not meant to be part of this plan.