Few brands embody Scandinavian industrial design as distinctly as Volvo. Known for its focus on safety and reliability, Volvo has long been one of the world’s most prominent brands synonymous with the principles of Nordic design.
To celebrate the brand’s long history and deep connection to Scandinavian values and aesthetics, Volvo has unveiled a new Experience Center in Gothenburg, Sweden, featuring vintage cars and more.
Volvo World, born from a partnership between Volvo Cars and Volvo Group, is a museum and events designed as a demonstration of the human-centered philosophy espoused through its founders.
Beyond the exhibitions, Volvo World is designed as a dynamic space, capable of hosting cultural events, debates and conferences. Two dining spaces complete the guest experience.
Covering an area of 236,000 square feet, Volvo’s global space embraces Scandinavian design. From the use of wood to the expansive windows that let in natural light, the downtown experience is incorporated into the natural world.
Designed by the famous architects Henning Larsen, the construction is a tribute to the Scandinavian exterior, built mainly with wood sourced from Sweden and southern Europe.
The impressive construction is supported by 2,300 giant wooden beams and 2,700 cross-laminated timber (CLT) planks, with the 3 giant beams spanning an impressive 111 feet.
The timber construction is a striking feature of the new World of Volvo in Gothenburg, Sweden.
“Not long ago it was hard to believe that wood could be used at this scale,” says Fabia Baumann, the project’s structural design engineer. The architects had to create a custom virtual workflow to aid in the design work.
“It’s just amazing that we’ve been to in attaining this, from the initial sketches which were all free-form and had to be streamlined to now seeing it spread in construction,” she added.
Volvo chose April 14 as its opening date for a reason. On this day in 1927, the first Volvo truck rolled off the production lines of the Gothenburg plant.
Volvo has been a brand synonymous with safety for decades.
Now, 97 years later, visitors get the chance to learn about the remarkable story that followed.
Over the decades, Volvo has expanded its global presence, going from a domestic automaker to a foreign logo known for its safety innovations.
In 1959, Volvo brought the three-point seat belt, a revolutionary invention that it generously made available to other manufacturers, underlining its philosophy of protection.
The World of Volvo showcases the range of vehicles produced over the brand’s history.
Today, Volvo Cars, now a separate vehicle-focused entity of the Volvo Group, continues to push boundaries in design, protection and technology.
With Volvo Cars and Volvo Group coming together for the new project, World of Volvo showcases the full range of vehicles produced over the brand’s history.
The new leisure center appears to offer a very sensible tourist attraction in Gothenburg, Sweden’s second largest city. Located just south of the Liseberg amusement park, the center is conveniently located about a 40-minute walk from Gothenburg Central Station.
World of Volvo is new to Gothenburg, Sweden.
Tickets ($16 to $21) are sold for an express access time, which means it’s a must to book them online in advance to avoid disappointment.
In addition to the guest experience, World of Volvo is home to two restaurants, Ceno Brasserie and the Ceno On Top convention restaurant. The culinary concepts, led by award-winning chef Stefan Karlsson, are based on local and seasonal ingredients.
Whether you want to indulge in Swedish fika or enjoy something more substantial, Ceno Brasserie will be open to the public during the center’s opening hours.
A community. Many voices. Create a free account to share your thoughts.
Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
In order to do so, please follow the posting rules in our site’s Terms of Service. We’ve summarized some of those key rules below. Simply put, keep it civil.
Your message will be rejected if we notice that it appears to contain:
User accounts will be locked if we become aware that users are engaging in:
So, how can you be a power user?
Thank you for reading our Community Standards. Read the full list of posting regulations discovered in our site’s Terms of Use.