Few brands embody Scandinavian commercial design as clearly as Volvo. Known for its safety and reliability, Volvo has long been one of the world’s leading brands, synonymous with Nordic design principles.
To celebrate the brand’s long history and its deep connection to Scandinavian values and aesthetics, Volvo has unveiled a new party in the centre of Gothenburg, Sweden, filled with vintage cars and more.
Volvo World, born from a partnership between Volvo Cars and Volvo Group, is a museum and events designed as a demonstration of the human-centered philosophy espoused through its founders.
Beyond exhibitions, Volvo World is designed as a dynamic space, capable of hosting cultural events, debates and conferences. Two dining spaces complete the guest experience.
Spanning 236,000 square feet, Volvo’s global space embraces Scandinavian design. From the use of wood to the large windows that let in natural light, the downtown experience is incorporated into the natural world.
Designed by the renowned Henning Larsen Architects, the building is a homage to the Scandinavian outdoors, constructed mostly of wood sourced from both Sweden and the south of Europe.
The impressive construction is supported by 2,300 giant wooden beams and 2,700 cross-laminated timber (CLT) planks, with the 3 giant beams spanning an impressive 111 feet.
The wooden structure is a distinctive feature of the new global Volvo in Gothenburg, Sweden.
“Not long ago, it was hard to believe that you could work with wood at this scale,” said Fabia Baumann, the project’s structural design engineer. The architects had to create a custom virtual workflow to aid in the design work.
“It’s just amazing that we could make this happen, from initial sketches that were all free form and had to be rationalized to now seeing it unfold in construction,” she added.
Volvo has chosen April 14 as the opening date for an important reason. On that very day in 1927, the first Volvo vehicle rolled off the production line in the Gothenburg factory.
Volvo has been a logo synonymous with protection for decades.
Now, 97 years later, visitors have the chance to revel in the extraordinary story that followed.
Over the decades, Volvo has expanded its global presence from a national automaker to a global logo known for its protection innovations.
In 1959, Volvo brought the three-point seat belt, a revolutionary invention that it generously made available to other manufacturers, underlining its philosophy of protection.
The World of Volvo presents the diversity of automobiles produced throughout the brand’s history.
Today, Volvo Cars, now a separate entity from the Volvo Group in advertising vehicles, continues to push boundaries in design, protection and technology.
With Volvo Cars and the Volvo Group joining forces for this new project, World of Volvo showcases the full diversity of cars produced throughout the brand’s history.
The new leisure centre seems to offer a sensible tourist attraction in Gothenburg, Sweden’s second largest city. Located just south of the Liseberg amusement park, the center is conveniently located about a 40-minute walk from Gothenburg Central Station.
World of Volvo is new to Gothenburg, Sweden.
Tickets ($16 to $21) are sold for an express access time, meaning booking online in advance is a must for disappointment.
Adding to the visitor experience, World of Volvo houses two restaurants, Ceno Brasserie and the conference restaurant Ceno On Top. The culinary concepts, led by award-winning chef Stefan Karlsson, focus on local and seasonal ingredients.
Whether you need to enjoy Swedish fika or enjoy something more substantial, Ceno Brewery will be open to the public during the center’s opening hours.
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