Ford F-15 Lightning loses apartment in the United States with new electric microphones such as Tesla Cybertruck and Chevy Silverado EV now available. Although Ford plans to launch smaller and more electric cars, adding a SUV and a truck, they will not arrive (at least) (at least). With the new threats, adding a wave of electric cars to a load of decrease and Trump threatening to impose positions on imports from Mexico, has it further presented the diversity of aging of Ford?
It’s been almost three years since the first F-150 Lightning models rolled out of Ford’s Rouge Electric Vehicle Center in Dearborn, Michigan.
Apart from the Rivian R1T, the ray among the first electric pills that will be held in the United States. Rivian delivered the first R1T models in October 2021. The first Lightning consumers won their cars in May 2022.
Despite the creation of a new January electric car sales record, Ford sold fewer lightning models than last year. Last month, sales fell from 15. 5% to just 1,907, to 2,258 in January 2024.
The Mustang Mach-E was the primary reason behind Ford’s higher EV sales last month. Ford sold 3,529 Mach-Es in January, up 172% from the 1,295 sold last year.
After falling behind GM in the US electric vehicle market last year, Ford launched significant incentives toward the end of the year to boost sales. In October, Ford introduced its “Power Promise” program, giving all EV buyers a free Level 2 home charger worth $2,000. It extended the promotion last month after sales jumped 16% in Q4.
According to Edmunds (via Bloomberg), the Mach-E models on the lot for an average of more than 3 months before the incentive, nearly 20% more than the average EV.
The aging of Ford and Mach-E is already falling a new EV competition such as the Tesla Cybertruck and Honda Prologue.
According to Cox Automotive’s 2024 EV sales report, Tesla sold 38,965 Cybertrucks in the US last year, beating out the Lightning at 33,510. Even the new electric Chevy Silverado is catching up.
After the low-priced LT Rob began arriving at dealerships in October, GM sold 2,176 Silverado EVs in the last 3 months of 2024, for an overall of 7,428.
Ford is betting on a new low-cost EV platform as it looks to keep pace with global leaders like Tesla and BYD. The new platform, under development by a team of former Tesla, Lucid, Rivian, and Apple execs in California, will underpin a series of smaller, more affordable EVs.
The first models are a SUV and a smaller electric crossing, from less than $ 30,000. However, new electric cars do not arrive before at least 2027.
By then, Ford will face stiff competition with Rivian launching its smaller R2, Volkswagen’s Scout brand arriving, etc.
Trump threatening a 25% rate in imports from Mexico, where Mustang Mach-E is built, Ford can face more winds this year.
Ford has already rejected several models of electric cars and other projects. Last year, he abandoned his goal of building an electric SUV with 3 rows, which CEO Jim Farley described as a “high -speed train. “
I like my Lightning Pro, aside from the limited range. It’s much faster, smoother, quieter than my tundra and with the drawbacks of exhausts. But in fact, Silverado EV eclipsed Ford. Also, the EV truck market isn’t expanding quickly. CT has seen fast initial sales, but I’ll be surprised if it continues this year.
The largest SUV destined to launch this year, but instead, rivals such as Hyundai, Kia, Lucid and Volvo are taking merit with the new three -row electric SUVs (Ioniq 9, EV90, Gravity and Ex90) reaching the USA .
After delivering the march of the first models, Honda’s prologue has already exceeded the month Ford Mustang Mach-E.
The Model E electric vehicle unit of Ford lost around $ 5 billion last year and is expected to continue accumulating losses in 2025. Morgan Stanley Adam Jonas analyst forecasts losses of around $ 4. 8 million this year.
We will learn more tomorrow when Ford reports its fourth-quarter earnings. Check back for a breakdown of the report.
Peter Johnson covers the step-by-step transformation of the automotive industry to electric vehicles. He is an experienced investor, money writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a vital explanation for why he pursues a career in investing. If he doesn’t tell you about his new 10k discoveries, you can locate him enjoying the outdoors or exercising