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Cadillac gave his first electric car a musical nickname with a spelling: Lyriq. But why?
The head of logo strategy for the car manufacturer, Philip Dauchy, told GM Authority that there were two reasons for the nameplate.
Specifically for the next midsize SUV, Dauchy said it was selected because Cadillac is the most discussed car logo in the lyrics of the songs. It did not provide the source of this information, but a recent study through LyricFind places it at the time Mercedes-Benz, so it remains number one among the American logos.
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As for spelling, Cadillac plans to differentiate its electric models from models with internal combustion engine giving them names that end with “iq” to sign that “Cadillac is bringing to market another vehicle, which works in conjunction with man, nature and machine. . “
According to this naming agreement, the next Cadillac electric vehicle to be revealed will be the hand-built Celestiq sedan, which is expected to charge $200,000. And the company has not officially announced any other, aims to move to full electric until the end of the decade and has recently presented trademark programs for Symboliq and Optiq.
Regarding his existing flagship product, Escalade, GM North America President Steve Carlisle said in a pre-Lyriq media call that he would reveal he would not get the iq-and when he switched to electric power in the future.
“What we can or cannot do in terms of a quote call, an escalade electric quote is a conversation, for some other day,” Carlisle said.
“The Escalade call has a lot of value, so it’s not a call that we dismiss without problems.”
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