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AUBURN HILLS, Mich. , April 2, 2024 /PRNewswire/ —
Dodge appeals to the kid who drives in new marketing campaign for new Dodge Hornet R/T
“Inner Child Intervention” reminds consumers to pay attention to that voice in their head and lean on the strength of the partner.
The cross-channel will encompass broadcasting, social media and video.
The thirty-second spot of the national launches today, April 2.
Additional social media elements designed to teach consumers with humor about the couple will come with a limited series for TikTok and Instagram called “Torque for Newbs. “
The Dodge logo today unveiled a new marketing crusade targeting the Dodge Hornet R/T plug-in hybrid, the first crossover inspired by the logo’s muscles. In the crusade titled “Inner Child Intervention,” a man’s inner child takes him for a joy ride in the electrified R/T Hornet, we decide to make his adult self realize that his childhood dreams are not compared to the instantaneous torque of the motor. Hornet and the visceral thrill it provides.
“The Hornet RT stands out from other compact UVs, with 383 lb-ft of torque that provides drivers with a kind of instant acceleration and engaging driving pleasure that is unprecedented in its class,” said Tim Kuniskis, Dodge president and CEO. As the brand’s first electrified vehicle (with our first all-battery electric vehicle, the Dodge Charger Daytona, coming this year), we know that when it comes to power, torque can be underestimated. We’re launching this crusade to replace that perception. “
The Dodge Hornet was introduced last year with exclusive, best-in-class functionality features that optimize multiple facets of the vehicle, from powertrain and suspension to braking, guidance and handling. All-wheel drive standard with Dynamic Torque Vectoring and available in the segment. -Exclusive features, which add Brembo brakes and two-stage suspension, increase the overall dynamic driving experience.
The ad takes the audience to the side of the street where a man comes face-to-face with a familiar-looking child and temporarily discovers himself on a walk with his inner child. His “inner child” speeds up and roams the streets as he explains what he really wants in life, reminding him that “horsepower moves you forward, but torque moves you forward. “Drawing on a surge of childlike excitement, the ad evokes an adrenaline rush, putting drivers behind the wheel of Dodge’s “totally twisted crossover. “
The inner child who loves the couple is obsessed with the Hornet R/T’s PowerShot. This on-demand feature leverages Dodge’s first hybrid powertrain to deliver instant acceleration, allowing drivers to harness maximum electric power to reach 60 mph in just 5. 6 seconds.
The new crusade comes with a 30-second ad, and other social media elements designed to humorously teach consumers about the couple will come with a limited series for TikTok and Instagram called “Torque for Newbs. “Launching online in the coming weeks, it’s designed to humorously teach torque beginners about automotive jargon like “footnote” and the relationship between torque and horsepower. In one of the videos, the inner child recalls the time he made a human slingshot and shot his cousin Max in a parking lot. “That’s what the couple is all about!” Explain the inner child. We only let go of Max’s wheels. “
The crossover between channels will span streaming, social media, and online video. Broadcast media placement will come with the school basketball playoffs.
“Inner Child Intervention” is the next step in the evolution of Dodge’s logo marketing crusade efforts for the logo’s first crossover, the Dodge Hornet. The Marketing Crusade Created Through the Dodge Logo in Partnership with GSD
Configuration and price configurator are online in Dodge. com for the Hornet R/T and Hornet G/T.
The Dodge logo has continued the spirit of brothers John and Horace Dodge for more than a hundred years. Its influence continues today as Dodge moves full speed ahead with a line that offers a look unmatched in the segments in which the logo competes. as it moves toward a long haul that includes electrified muscle in the form of the all-new next-generation Dodge. Charger.
The next-generation Dodge Charger electrifies a legend, and the Charger retains its name as the fastest and toughest muscle car in the world, led by the all-new all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer functionality, possible options, multi-power powertrain options, adding the Dodge Charger SIXPACK H. O. 550 horsepower, powered through the high-performance 3. 0L Twin Turbo Hurricane engine.
Dodge also helps keep its foot on fuel as a symbol of natural functionality with the 710-horsepower Dodge Durango SRT Hellcat, the toughest SUV ever made, and best-in-class functionality popular in the compact vehicle segment with the Dodge Hornet. .
Dodge is part of the portfolio of brands introduced through the world’s leading automaker and mobility provider, Stellantis. To learn more about Stellantis (NYSE: STLA), visit www. stellantis. com.
Follow Dodge//SRT and corporate news and videos at: Company Blog: http://blog. stellantisnorthamerica. com Site Web Media: http://media. stellantisnorthamerica. comMarque Dodge: www. dodge. comDirect link: www. dodge. COM. DCPerformance. comDodgeGarage: www. dodgegarage. comFacebook: www. facebook. com/dodgeInstagram: www. instagram. com/dodgeofficialTwitter: www. twitter. com/dodge and @StellantisNAYouTube: www. youtube. com/dodge, https://www . youtube. com/StellantisNA
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SOURCE Stellantis