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NASCAR Hall of Famer Ray Evernham is back in the structure of race cars, and Tony Stewart will be one of the few drivers to drive them. It sounds unreal, but it’s the new truth of Superstar Racing Experience, or SRX, that will take the green flag in the summer of 2021.
“Racing enthusiasts are very willing and really need to see their heroes, who have made their way on short tracks in the United States and around the world,” Evernham said in a Phone Call from Zoom on Monday afternoon with srX’s founders. his craft on national television in tight corners, with cars prepared in a similar manner and largely dependent on the contribution of the driving force and not of aerodynamics, computers, generation and science.”
SRX will necessarily be a new edition of the International Race of Champions (IROC). This time, however, the pilots will make short tracks in the United States on Saturday night, broadcast live on CBS.
Evernham races in car progression during the six-race season, which will come with 12 drivers, adding Stewart himself.
The task of creating a new logo for the racing department is not an undeniable task, and in fact it is not a reasonable task. Like a lot of smart ideas, all with a face-to-face meeting.
In the fall of 2019, George Pyne, NASCAR’s former operating leader, entered the workplace of Sandy Montag, CEO of Montag Group. Both are among the sport’s most productive role leaders. Pyne is a global icon and CEO of Bruin Sports Capital, while Montag in the past made a living in sports TELEVISION production before the creation of the control and consulting company. Pyne had discussed the concept of a new series with Evernham, and Montag enjoyed it.
“Without delay, we started brainstorming,” Montag said. “The first media call addressed to Sean McManus of CBS, who promptly jumped on it.
CBS Sports is now preparing for this project, which will eventually be the network’s portfolio. With NASCAR’s record television contracts with Fox ($3.8 billion) and NBC ($4.4 billion) finals in 2024, this may be just one way for CBS to assess whether or not it deserves to invest in inventory racing in the future.
“When you think about it, we’ll have a racetrack with sold-out tickets, iconic drivers, iconic team leaders, a guy with a device and a national television audience,” Pyne said. “What could be better?”
Finally, the two sports leaders introduced the SRX concept to a pair of iconic cyclists. The first Evernham, who is just a motorsport genius. The moment of Stewart, who co-owns NASCAR’s Stewart-Haas Racing, as well as several short circuits and racing divisions across the United States. Now the dream SRX team map is in a position to reach all kinds of tracks.
Expectations for SRX are higher as the founders of the series begin to buy food for it with potential sponsors.
“We expect millions of other people to observe in our country,” Montag said. We are potentially in a global exhibition. We need to have anything other people look at and say, “This is a genuine sport.” “
The series will also be very different from any other mode of motorsport. Team leaders will randomly decide to paint with the drivers for each race. Cars will depend a lot on communication than technology. Pilots and team leaders will not be able to make minor adjustments until the day of the incident.
There are already several driving forces interested in the Superstar Racing Experience, adding the driving force of the IndyCar Series Tony Kanaan and former NASCAR driving force Greg Biffle. But there will only be about 11 spaces as Stewart will drive one of the cars, making it difficult for the SRX card to narrow the field.
The platoon will consist of racing bureaucracy drivers, as well as some even retired.
“It can be self-sufficient as your own series and not compete with anything,” Montag said. “It gives the public what they want and want.”
Evernham is known as a genius in car construction. He is known for his three NASCAR Cup titles as Hall of Fame team leader Jeff Gordon.
But 20 years ago, Evernham abandoned the task of his dreams at Hendrick Motorsports. It’s time to create your own team, Evernham Motorsports, from scratch. However, the experience of building a Cup Series winning team from scratch is helping you expand the cars for SRX.
“When I created Evernham Motorsports, I was 500 days old,” said Evernham, now 62. “I think George and Sandy give me a lot less to do it. Cars are cool and fast, however, other people need to see the driving force as opposed to the driving force. »
The targets are now different. There is no festival for the master of the brain who created the prominent Rainbow Warriors stand team.
At the time, Evernham NASCAR’s innovation leader. Today, you’re looking to do the same with SRX.
“Looking at my work, my demanding situations are something I appreciate,” Evernham said. “I love construction racing cars and I love designing racing cars. It is a car that will drive on other types of tracks and surfaces through the most important drivers from all over the world, and it is exciting for me. My number one purpose is security, and you will have to be able to move between other tracks and surfaces. »
SRX race cars don’t have a design yet. Evernham is still executing it, as well as a plan to review race cars.
“Everything is still on paper right now, ” he said. “As I go along, I’ll run to the fullest myself. We’ll put other pilots behind the wheel in stages. We will have tests on circuits where we run or on similar circuits. It will be nothing but to prepare to create a racing team ».
As the SRX car design is formed, Evernham will hesitate to get the opinion of some of its peers. There are no performance restrictions, he said.
With those factors, Evernham believes he will build the ultimate race car.
“Drivers are looking for it like they’re going to drive a good, fun car, and they’re going to be part of a professionally organized series,” Evernham said. “For me, I haven’t been so excited since I stopped running.”
With Evernham and Stewart’s reports as team owner, as well as Pyne and Montag’s business mindset, the organization is preparing to create a lot of content for the series. Another motorsport bureaucracy allows enthusiasts to see the production process of automotive construction, but SRX sees an opportunity for total global content creation.
“It’s necessary to innovate at all times,” Pyne said. “It’s a product designed for 2021 and for today’s racing fans. We’ll have shorter runs, in a format of 30 or forty-five minutes. We can have another team leader paired with some other driving force as normal. We will tell the story on television in an exclusive and fun way. It is imaginable to invent a larger product to offer racing enthusiasts with an exciting national element. This is the moment of a cutting-edge and modernized product in the races. »
Evernham, who presented his own AmeriCARna series at Velocity, believes it is one of the most productive tactics to attract enthusiasts to CBS Sports. Each of these personalities understands the festival’s demanding situations in 2021, with many characteristics from which the audience can see, but the undeniable direction to which it should abide is the reason they believe the odds will be high.
“With the way social media is and the way content is built, this series will have a lot of content,” Evernham said. “We will take the enthusiasts to the stalls and we will have access that they cannot have in motorsport. Everyone should have secrets about what they build, but we can make enthusiasts part of this team.”
The perspective of exclusive content, as well as the story itself of bringing a combination of old and new drivers and team leaders, is what makes the series so exciting for potential sponsors.
“By the way we build our agreement with CBS, it’s transparent that each and every sponsor who is sponsors on the track or in the car will also have a media acquisition on CBS,” Montag said. “It’s a one-stop shop for multimedia value.”
I’m a reporter for Forbes SportsMoney, and I focus on the never-before-seen NASCAR stories. After graduating from Stony Brook University, I went to Tel Aviv,
I’m a forbes SportsMoney reporter, and I focus on stories never before internal views of NASCAR. After graduating from Stony Brook University, I moved to Tel Aviv, running for an Israeli television station before hiring a newspaper editor in New York. My articles range from local news to sports, Israeli politics and more. Visit my Twitter page @JoeWolkin.