In infrastructure alone, the entire electrification of the U. S. advertising truck fleet would require about $1 trillion, according to a new report from Roland Berger released March 19 through the Clean Freight Coalition.
It predicts infrastructure progress for the electrification of medium- and heavy-duty advertising vehicles, revealing what the CFC calls a large investment hole as state and federal policymakers demand higher adoption rates of battery-electric advertising vehicles.
Key results:
The CFC, which brings together transportation players in the truck and bus sectors, says policymakers want to address those freight issues and infrastructure hurdles to keep an electrified supply chain running smoothly for the U. S. economy.
They found that while midsize cars will face fewer hurdles, economic and operational constraints make electrification a major challenge for the heavy-duty vehicle segment.
In addition, the study highlighted significant innovations in battery diversity and charging infrastructure functions that would be necessary for the electrification of long-haul vehicles.
“Electrification means focusing first on the simplest vehicle segments; This means that we want to observe how fleets perform and, in all likelihood, adapt; This means that we want greater cooperation and making plans between industries and governments; and this requires an openness to choosing technological pathways to decarbonize the heavy-duty vehicle segment,” Dr. Wilfried Aulbur, senior partner at Roland Berger, said in a statement. It is also transparent that an industry with an annual cash revenue of about $800 billion and a profit margin of about 5% cannot invest $620 billion without a monetary or significant increase in freight rates.