The 2024 Corvette E-Ray is the first hybrid edition of the style and one of the first sports cars.
General Motors’ sports car, which enjoyed strong sales after a primary design change, now has a hybrid edition and may get an all-electric styling that may put off some gasoline-loving customers.
The 2024 Corvette E-Ray is the first hybrid edition of the style and one of the first sports cars.
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By Laurent Ulrich
Lawrence Ulrich, a former chief auto critic for The New York Times, recently sold his beloved 1993 Mazda RX-7 R1 and is seeking a suitable replacement.
Sports sales have been in steady decline for about 3 decades, however, there is one exception to this trend. The Chevrolet Corvette has recently regained near-record popularity.
Like the company that makes it, General Motors, the Corvette will now have to clear a tougher hurdle: moving to an electrified range, although most sports car buyers insist it doesn’t make sense to switch from fuel pumps to plugs.
GM Last year, 53,785 eighth-generation Corvettes, or C8s, were sold internationally, just 22 fewer than its record sales year in 1979. Americans bought about 34,000, adding Stingray coupes that start at $66,000, nearly double of Corvettes they have. bought. in 2019.
The resurgence of the car is due to an update that doesn’t seem very serious to the average traveler. After seven decades as a former front-engined two-seater, Chevrolet moved its V-8 to passengers, a generally similar mid-engine design. with supercars from Ferrari or Lamborghini. G. M. Engineers chose the $250,000 Ferrari 458 Italy as the target for functionality and generation.
Alexander Edwards, president of Strategic Vision, a marketing research firm, said the Corvette’s recent and more exotic design, affordable costs and unapologetic attitude have contributed to its success.
“They’ve delivered an original sports car, and that originality is very important in the purchase decision,” said Mr. Edwards.
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