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Since opening their doors on June 15, The Boulevard, Banbridge and The Junction, Antrim have enjoyed a significant rise in footfall comparable to the same period in 2019 and unlike many high streets, this hasn’t dipped dramatically as the novelty of being out wears off.
In the last fortnight alone, between both schemes the footfall was up by as much as 15% than it was in the same fortnight last year. Major anchor tenants have reported outperforming many of the strongest UK schemes, with feedback showing Northern Ireland is consistently performing better than the rest of the UK.
Brands such as Beauty Outlet, GAP, Mountain Warehouse, Denby, Asics and Nike are seeing sales increases between 10.5% and 124.6%
Fresh air, free car parking and extensive square footage are just some of the reasons that owners Lotus Property attributes to the success.
Alastair Coulson, managing director, Lotus Property, said: “With fresh air, green spaces, minimal touch points and one-level free parking, we have really been able to capture shopper confidence at a time when returning to physical stores may still be approached with caution. At both schemes, we also invested heavily into PPE, social distancing measures and hand sanitising stations to ensure a safe and comfortable shop for both staff and customers.
“As landlords, we take a 360ᵒ approach, which includes the likes of fabric improvements, marketing, research, working with our tenants, training, risk management – all to maximise income & footfall. We approach our schemes with a department store mindset to help customers stay longer and spend more. This includes getting the right mix of tenants and stock, ensuring point of sale is the best it can be and creating a desirable retail experience in the form of onsite activity that appeals to families and fashionistas alike.
“We are ready for long-term retail after Covid to be very different, however, we are very pleased with the way it has been extended the first month of reopening and we are very encouraged by it. We are confident that our technique will continue to attract buyers to our tenants and, despite this year, we have exciting advances on the horizon in any of the systems, which is also encouraging for retail customers in Northern Ireland.”
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