The MBLM study, now in its tenth year, found that the remaining brands in the 10 most sensitive brands in the automotive industry were Chevrolet, Toyota, Mercedes-Benz, Honda, Harley-Davidson, GMC and Audi. In addition, personal brands in the U.S. have continued to particularly outperform the most sensible brands in the Fortune 500 and S-P indices in terms of earnings and profits over the more than 10 years, according to the study.
“The automotive industry continues to perform very well in our annual exam with 4 brands on the maximum 10 top intimate brands,” said Mario Natarelli, MANAGING Partner at MBLM. “The industry has been so successful because of the vital appointments other people have with their cars and the way they relate to them. We believe that automotive brands can deepen and improve their appointments even more by looking for new tactics to engage with customers. “
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MBLM SOURCE