It is transparent that pay-as-you-go features and features are a long-term component of the automotive industry. Tesla has led the way, and now, many luxury car manufacturers are on board, from BMW and heated seats that can last a while and Cadillac’s Super Cruise hands-free driving assistant. Audi now joins the subscription-based feature train.
Last Thursday, Audi revealed that she had started implementing “on-demand features” through the service name. The language may differ, but the concept is the same: pay for various functions if you wish. For example, Audi stated that its two electric cars, the E-Tron and the E-Tron Sportback, help update the LED headlights that owners can purchase at any time. Instead of the popular LED headlights, owners can purchase a subscription to the company’s Matrix LED headlights with automatic traffic lights. . There is a flexible testing era and the owner will have to provide the acquired data if they want to “book” the feature for a while. If you maintain the function after the trial era, Audi performs a secure transaction through its myAudi portal and the feature will be available at the next start of the car.
However, acquisitions are as described: subscriptions. Suppose you sell your E-Tron with matrix LED headlight subscription six months after a 12-month subscription. The new owner will have six months capacity and then will be guilty of the Remember feature subscription, this only happens in Germany and Norway at this time, but you can bet very sure that it will take place faster or later in Audis according to US standards. In fact, Audi has already hinted at this feature in May A4 and A5 2020 and 2021 sedans will allow owners to purchase built-in navigation if it has not been installed in the factory. Audi also told Roadshow that the packaging will be different from the way the logo handles things in Germany.
Along with the subscription model, Audi has also released what it calls “AudiPay”. If homeowners wish, they can combine their credit cars with AudiPay to purchase and eventually corporate plans that will also include an external array such as PayPal. available in 20 European countries. Meanwhile, subscription features increase to A4, A5, A6, A7, Q5, Q7 and Q8, with the exception of the two electric SUVs.
This was originally published on Roadshow.
Gallery: Kyocera Moeye Concept (motor1)
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