Tesla is offering buyers to cover the charge of releasing Germany from its incentive for electric cars if the automaker can’t deliver until the end of the year amid a huge surge in sell-offs in the country.
Germany is an automotive market in Europe and difficult to penetrate for foreign car brands due to the strong local industry with corporations such as Volkswagen, BMW and Mercedes-Benz.
Tesla made initial efforts in the country, but is now expected to do much more with a local factory that generates Tesla cars made in Germany. Last year, Tesla delivered just under 40,000 cars in Germany.
Surprisingly, a report was released in September stating that Tesla aims to increase sales in 2022 to 80,000 units. That would be incredibly ambitious, given that Tesla made just under 35,000 deliveries in September, and that’s while already having the country’s best-selling car.
But there is something that will help Tesla’s goal of delivering a record number of electric cars to Germany in the fourth quarter: starting next year, the country will particularly reduce its EV incentive from € 6,000 to € 4500 for EV models starting at less than € 40,000 and from € 5,000 to € 3,000 for electric vehicles that start costing more than $ 40,000. EUR 40 000.
Any relief or removal of incentives for electric cars in a market translates into a race to acquire a vehicle before the incentives end.
That’s partly why Tesla expects to deliver more than 40,000 cars in Germany in the fourth quarter.
To provide some peace of mind to buyers, Tesla has sent a statement to prospective buyers and others with car orders in Germany confirming that if they place an order now and Tesla guarantees delivery until the end of the year, it will. Cover the difference in collection with the reduction of incentives for electric cars.
This is a beneficial program offer, but I guess Tesla has done the math, and they believe the peace of mind it provides convinces other people to place orders that it will compensate buyers if they end up missing the delivery window on some vehicles. .
Obviously, Tesla will make all of its resources available to fulfill all of its vehicles; Otherwise, leave $2,000 on the table for every lost delivery time.
Fred is editor-in-chief and senior editor of Electrek.
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