July’s European car sales figures are news for electric car enthusiasts, but very bad news for Tesla.
Tesla enthusiasts have long argued that with such a big advantage in electric car sales, it cannot be outperformed by classic OEMs, but that theory was rejected in July, according to Jato Dynamics, a reputable automotive market analytics firm.
While electric vehicle (EV) sales accounted for 18% of total sales in Europe in July, Tesla’s sales fell 76% to just 1,050 sales in the month.
The Covid-19 pandemic would possibly have destroyed global car sales in the first part of the year, but its effect was much less on plug-in electric cars.
Electric vehicle registrations in Europe increased by 131% year-on-year to 230,700 in July.
While production disorders in California stifled Tesla’s sales, there is no shortage of OEMs looking to fill the void.
“Contrary to the overall trend of expanding demand for electric cars, Tesla is wasting flooring this year in Europe,” said Felipe Muñoz, a Jato Dynamics analyst.
“This can be explained in component through production continuity-like disorders in California, but also through the festival of brands that play the role of locals in Europe.”
These brands are the Peugeot 208, Mini Electric, MG ZS, Porsche Taycan and Skoda Citigo, he said.
The Renault Zoe was by far the best-selling electric vehicle in Europe in July, with a year-on-year expansion of 146%, but there is no single Tesla among the 10 most sensitive.
Renault sold 9280 Zoes in July, followed by Hyundai Kona (4405, with growth of 111%), Volkswagen e-Golf (4094) and Kia e-Niro.
And it’s coming.
Audi launched its e-tron GT this year, Volkswagen has already unveiled its highly anticipated ID.3 and showed sketches of next year’s ID.4 SUV, Jaguar mocked a younger brother of the World Car of the Year, I-Pace and Porsche. two more cars in the next two years.
As Tesla’s percentage value continues to increase bafflingly, its non-compete history has gaps.
“The construction of the demand for electric cars is strongly connected to a wider source that, despite everything, includes more affordable options,” Muñoz explained.
“The rise of festivals between brands is also bringing down prices.”
This is the only thing driving electric vehicle sales. Governments will be offering massive incentives, up to 12,000 euros in France and more than 9,000 euros in Germany.
Hybrids, comfortable hybrids, also exploded, with an 89% year-on-year expansion in July.
Sales of plug-in hybrids increased by 365% from last July’s figures, driven by new models and a wide range of electric cars in the genuine world, adding up to 80 km (50 miles) in some high-end models.
Despite all the sadness and sadness, the entire automotive industry recovered strongly in July, with the 27 domestic markets in Jato’s knowledge registering 1278521 sales, 4% less than in 2019.
“Private and professional consumers are reacting to market conditions. If the current scenario continues to improve, we may start talking about a recovery in the form of “V” in the European automotive industry,” Muñoz said.
“However, there is still great uncertainty about how and when the pandemic will end despite everything, so caution is maintained.”
Obviously, it wasn’t a year of sales during the seven months.
Volumes have fallen by 35% since January to 6.37 million cars, and nine of the 27 countries expanded even in July.
July figures were for countries such as the UK, France and Denmark, but primary markets such as Italy, Portugal and Austria fell by more than 10%. Germany lost five percent.
“The call in development basically favors SUVs, with a wider offer, adding more electrified versions,” Muñoz said.
Gasoline cars retained most of the market, at 52 consistent with cents (compared to 59 cents last year), and car compression also caused diesel to fall from 31 cents to 28 cents.
The Volkswagen Golf has regained its position as the best-selling device in Europe, with 31,169 sales in July.
The compact elegance of the B to which it belongs is no longer the largest, having been surpassed by SUVs and subcompact hatches such as the Renault Clio and Peugeot 208.
More than 4 out of ten new cars sold in Europe in July were SUVs, which lifted its sales to 530,800.
“SUVs are more expensive than their automotive counterparts, so it’s remarkable that despite the crisis, it’s the only segment that’s grown,” Muñoz said.
“It turns out that with a competitive offer, consumers react positively, despite the difficulties.”
The fight against the SUVs is incredibly tight, with less than 400 games separating the Renault Captur in first position (and fifth overall), the Peugeot 2008 at the moment and the Volkswagen T-Roc in third.
Volkswagen has 3 models (Golf, T-Roc and Tiguan) in the 10 most sensitive vendors, while Renault (Clio and Captur) and Peugeot (208 and 2008) have two.
I’ve been testing cars and writing about the auto industry for over 25 years. My career began in the newspapers and became the writing of two
I’ve been testing cars and writing about the auto industry for over 25 years. My career began in the newspapers and evolved in the writing of two automotive magazines. I was founded in Italy as a freelancer for more than a decade, covering the European automotive sector, with a focus on product testing and product progression for readers around the world. I judge the smart and badness of cars in the way they carry out their intended purposes at their costs for their target consumers compared to all their competitors. I do not occupy short or long positions in the automotive industry, basically because this would only compromise the integrity of my work, so my written positions are a condensation of knowledge that can be had combined with approximately 4 complete cycles of products of delight in value.