In some cheeky comments over the weekend, Tesla CEO Elon Musk detailed his backup plan if the upcoming Cybertruck ends up a loser. It’s not terribly intricate.
In an interview with Automotive News published Sunday, Musk said Tesla will simply build a “normal” and “copycat” sort of pickup, should the Cybertruck fail. The Tesla CEO poked fun at the segment the Cybertruck plans to invade and talked about the numerous trucks on sale. Market research? That was a big nope from Tesla, with Musk saying the company spent zero time talking to owners of pickup trucks from rival automakers.
The CEO told the publication Tesla simply made a truck that the company thought “was awesome” and acknowledged its unconventional looks. In fact, Musk said the whole idea was to make the Cybertruck into a sort of “futuristic battle tank.”
If that’s not what buyers need, their reception indicates that Tesla would possibly have reached the gold, Musk said Tesla would simply do what everyone else would do and build a more typical type of truck. Seriously, that’s the plan, according to the head of Tesla. Tesla did not respond without delay to a request for comment.
Production of the Cybertruck is meant to start next year, and we now know where Tesla plans to build it. During the automaker’s Q2 earning’s call, the carmaker said it chose Austin, Texas as the home for a new Gigafactory to build the electric truck.
This was originally published in Roadshow.
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