On November 26th, on TV, I broadcast and digitalized the new institutional crusade of Terna, the operator of the national electricity transmission grid led by Giuseppina Di Foggia.
“Let’s think about the long term of energy” is the slogan of the campaign that, until December 17, is disseminated in the media. Within the framework of the control of the national energy system, Terna is a space for citizens to share the percentage of the price of energy, a basic merit for a correct and guilty use. The photographs and lyrics of the 15″ spot are an invitation to a wonderful shootout on the theme of energy, the protagonist of the daily life of Italians.
The spot can be found on Terna’s YouTube channel at the following link: https://www. youtube. com/@ternaenergia
“Let’s think about the long term of power. Energy is everyone’s right, and the gift of Terna crosses the whole of Italy. Rispettiamola consistent with prenderci cura dell’ambiente e del nostro Paese”: this word is called to enrich a culture of collective power, founded on perseverance and responsibility. Soltanto goes through the risk of power, but it is conceivable to take care of the piano and its risk, doing so, thanks to the impegno messo en campo da Terna and all the colors that correspond to the agreement. of the obligations of the transition of power. This spot is in charge of the artistic firm DLV BBDO; The production, with recordings through Giuseppe Stasi and Giancarlo Fontana, is in charge of Greenland, which was also done through the director of photography and the cast of actors. The production is formed through the warm and evocative voice of the announcer Alessandro Messina and through the original music directed through Valentina Parisse.
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