Few brands embody Scandinavian industrial design as distinctly as Volvo. Known for its focus on safety and reliability, Volvo has long been one of the world’s most prominent brands synonymous with the principles of Nordic design.
To celebrate the brand’s long history and its deep connection to Scandinavian values and aesthetics, Volvo has unveiled a new party in the centre of Gothenburg, Sweden, filled with vintage cars and more.
Volvo World, born from a partnership between Volvo Cars and Volvo Group, is a museum and events designed as a demonstration of the human-centered philosophy espoused through its founders.
Beyond the exhibitions, the World of Volvo is designed to be a dynamic space, capable of hosting cultural events, talks, and conferences. Two dining spaces round off the visitor experience.
Spanning 236,000 square feet, the World of Volvo embraces Scandinavian design. From its use of wood to the expansive windows letting natural light flood in, the experience center is integrated with the natural world.
Designed by the famous architects Henning Larsen, the construction is a tribute to the Scandinavian exterior, built mainly with wood sourced from Sweden and southern Europe.
The striking building is supported by 2,300 large wooden beams and 2,700 cross-laminated timber (CLT) boards, with the three largest beams stretching an impressive 111 feet each.
The wooden structure is a definition of the new Volvo global in Gothenburg, Sweden.
“Not long ago, it was hard to believe that you could work with wood at this scale,” said Fabia Baumann, the project’s structural design engineer. The architects had to create a custom virtual workflow to assist in the design work.
“It’s just amazing what we’ve achieved to achieve this, from the initial sketches that were all free-form and had to be simplified to seeing it now extended into construction,” he added.
Volvo chose April 14 as its opening date for a reason. On this day in 1927, the first Volvo truck rolled off the production lines of the Gothenburg plant.
Volvo has been a logo synonymous with protection for decades.
Now, 97 years later, visitors get the chance to learn about the remarkable story that followed.
Over the decades, Volvo has expanded its global presence, going from a domestic automaker to a foreign logo known for its safety innovations.
In 1959, Volvo introduced the three-point seatbelt, a revolutionary invention it generously made available to other manufacturers, highlighting its safety first ethos.
The World of Volvo presents cars produced throughout the brand’s history.
Today, Volvo Cars, now a separate entity from the Volvo Group which focuses on commercial vehicles, continues to push boundaries in design, safety, and technology.
With Volvo Cars and Volvo Group joining forces for this new project, World of Volvo showcases the full diversity of automobiles produced throughout the brand’s history.
The new leisure center appears to offer a very sensible tourist attraction in Gothenburg, Sweden’s second largest city. Located just south of the Liseberg amusement park, the center is conveniently located about a 40-minute walk from Gothenburg Central Station.
World of Volvo is new to Gothenburg, Sweden.
Tickets ($16 to $21) are sold for an express access time, meaning it’s imperative to book them online in advance to avoid disappointment.
Adding to the visitor experience, World of Volvo houses two restaurants, Ceno Brasserie and the conference restaurant Ceno On Top. The culinary concepts, led by award-winning chef Stefan Karlsson, focus on local and seasonal ingredients.
Whether you need to enjoy Swedish fika or indulge in something more substantial, Ceno Brewery will be open to the public during the center’s opening hours.
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