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The Car Dealer Top One hundred store will constitute the Asian corporation at two sites in Cheshire, in Crewe and Chester.
The Crewe dealership will be a stone’s throw away from Swansway’s headquarters, while the organisation already has a Peugeot headquarters in Chester.
This strategy has led it to bring on board a number of broker partners, including Arnold Clark, with the aim of having a UK retail network of one hundred brokers by the end of 2025.
Last year, Car Dealer also reported how the company had opened a luxury flagship store in Mayfair, through Pendragon.
Mark Blundell, Chief Marketing Officer at BYD UK, one of three industry experts on our manufacturer panel at Car Dealer Live 2024.
The company also unveiled two cars, a Dolphin and a Seal, which were on display at the convention held in Gaydon earlier this month.
You can check out what Blundell had to say about the UK’s electrification plans here.
Jack joined the car dealership team in 2021 as a copywriter. In the past he worked as a journalist for a national newspaper for the BNPS news agency. He has provided automotive news and reports for several national publications, including The Sun, The Times. and The Daily Mirror.
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