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Automaker Renews Partnership with POWDR for Exclusive Winter Tour with Addition of New Charitable Initiatives, Enhanced Outdoor Activities, Equipment Demonstrations and More
CAMDEN, N. J. , Dec. 19, 2023 /PRNewswire/ — Subaru of America, Inc. Subaru WinterFest today announced the return of Subaru WinterFest for its annual mountain excursion suitable for ski and snowboard enthusiasts, music fans, animal lovers, and anyone out hunting. For snow activities. The automaker has renewed its partnership with POWDR, the leading adventure lifestyle company with several mountain hotel destinations across North America, and is launching new charitable projects in the six-venue event series this year.
“Our pursuit of laughter and adventure doesn’t hibernate winter,” said Alan Bethke, senior vice president of marketing for Subaru of America, Inc. “Working with POWDR at WinterFest celebrates our collective pastime for the outdoors and benefits worthy charitable causes. , and combines the Subaru network with the backdrop of some of the country’s most scenic mountain regions. “
WinterFest events will include free concerts sponsored by Harman Kardon. Acclaimed artists Cold War Kids, The Ballroom Thieves, Yonder Mountain String Band, Kind Hearted Strangers, BoomBox, Simba Sax and more will headline this season’s tour.
“POWDR is proud to continue our multifaceted national partnership with Subaru and, in particular, to make this season’s WinterFest series an incredible experience for attendees,” said Meghan Matschke, POWDR vice president of partnerships. “We are thrilled to bring back a combination of stellar stripes, new activations and for charity for Subaru enthusiasts and snow lovers alike. ”
As part of its commitment to be “more than a car company,” Subaru will donate every form of Subaru won at WinterFest to charities, including those that endorse rescue dogs, increased access to outdoor activities and much more. In addition, Subaru and POWDR have created an entirely new joint network investment fund aligned with Subaru’s Love Promise values and POWDR’s Play Forever commitment to drive vital environmental and network initiatives.
This year’s tour will highlight the Wilderness family of adventure-ready Subaru vehicles, and attendees will have the opportunity to test the latest gear from renowned brands such as Nordica, Cardiff Snowcraft, Mammut, Thule, Dynamic Wax, and Luno while also learning from experts at Leave No Trace. Guests can refuel at the Hydro Flask ‘Wilderness Café’ with coffee from Alpine Start, craft hot cocoa, and Kate’s Real Food organic energy bars. There will also be snow-themed lawn games and Solo Stove hangout zones at every stop to keep guests warm, smokeless, and full of delicious s’mores. Harman Hut, an Americana-inspired ‘listening and warming’ hut, will provide guests with an opportunity to tune into Harman Kardon’s latest portable Bluetooth products in a cozy atmosphere complete with indoor fire and special giveaways.
As a special treat for lucky Subaru owners, all Subaru WinterFest occasions will feature exclusive “mountain” experiences, intimate music sessions, VIP parking privileges and exclusive giveaways (subject to availability).
The full schedule for Subaru WinterFest 2024 can be found below:
Weekend
Spa
Lead Artist
February 2 – 4
Killington Resort, Vermont
mountain rope over there
February 23 – 25
Copper Mountain, CO
(To be announced)
March 23
Eldora Mountain Resort, CO
Salon Thieves
March 23 – 24
Sierra at Tahoe Resort, California*
Kind-hearted strangers
April 5 – 7
Snowbird, UT
Simba Saxophone & BoomBox
April 12 – 14
Mount Bachelor, Oregon
Sons of the Cold War
*Sierra-at-Tahoe is a hotel owned or operated by POWDR.
For more information on Subaru WinterFest locations, please visit www.subaruwinterfest.com and follow #SubaruWinterFest on social media.
About Subaru of America, Inc. Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in a landfill-free workplace in Camden, New Jersey, the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 stores throughout the United States. All Subaru products are manufactured in landfill-free factories and Subaru of Indiana Automotive, Inc. is the only automobile manufacturing facility in the United States designated as a backyard wildlife habitat through the National Wildlife Federation. SOA is guided through the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and help its communities and consumers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $300 million to causes the Subaru family cares about, and its employees have volunteered approximately 88,000 hours. As a company, Subaru believes it is vital to help make a positive impact on the world because it is the right thing to do. For more information, stop at media. subaru. com. Follow us on Facebook, Instagram, TikTok and YouTube.
About POWDRPOWDR is an adventure lifestyle company that inspires every human being with cool experiences in awesome places. POWDR’s awesome places include Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; Snowbird in Utah; and SilverStar Mountain Resort in British Columbia, Canada. POWDR also empowers and inspires the next generation of action sports enthusiasts through summer camps, mountain experiences, and mountain centers under the Woodward brand that incorporate dynamic programming and innovative environments: Woodward Park City, Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, Woodward West in Stallion Springs, CA. POWDR fuels a balanced life full of adventure through a collection of experiences from the mountains to the valleys. Sun Country Tours in Oregon is POWDR’s river rafting outfitter and Powderbird, based out of Snowbird in Utah, is POWDR’s heli-adventure operator. POWDR is headquartered in Park City, Utah. For more information, please visit www.POWDR.com.
Diane Anton, Subaru of America
Nikki Marshall, POWDR
Corporate Communications Manager
Director of Communications
(856) 488-5093
(504) 644-7335
danton@subaru. com
nmarshall@powdr. com
Adam Leiter, Subaru of America
Corporate Communications Specialist
(856) 488-8668
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SOURCE Subaru of America, Inc.