STUTTGART, Germany & CULVER CITY, Calif.—As CES opens in Las Vegas, Sony Pictures Entertainment (SPE), IMAX , Mercedes-Benz and Xperi’s DTS subsidiary have announced that SPE’s in-car entertainment service, RIDEVU, will make IMAX Enhanced content from the studio’s library readily available in vehicles, starting this summer in Mercedes-Benz models with the latest generation of the car maker’s MBUX media entertainment system.
The release will offer a fundamental improvement in the visual and audio quality of automatic viewing of feature films.
IMAX Enhanced is designed to deliver the signature IMAX picture and sound in the open air of a movie theater. Through this agreement, RIDEVU will offer a variety of IMAX movies enhanced with IMAX’s Extended Aspect Ratio (EAR), its proprietary DMR process and DTS:X audio, which will be available in dubbed languages.
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The enhanced IMAX films from Sony Pictures’ library include features such as “Venom: The Last Dance,” “Spider-Man: No Way Home” and “Uncharted. “
SPE’s RIDEVU service is available in the United States, Canada, Japan, the United Kingdom, Ireland and Germany. The service is fully integrated with select OEMs, adding to Mercedes-Benz as the world’s leading automotive supplier. Provides access to thousands of videos to buy, rent or stream.
Designed for the car, RIDEVU connects Sony Pictures videos to its complex streaming technology, allowing consumers hours of entertainment on built-in screens or on iOS and Android devices used in the car.
With Screen Manager, users can seamlessly play back on all screens from the central demo and entertain passengers with individual or shared viewing reports on up to six screens. Content is available to the driver (parked) and front and rear passengers.
“By deepening our collaboration with IMAX, we’re demonstrating our unwavering commitment to providing discerning consumers with immersive experiences that transform every journey,” Pete Wood, senior vice president of digital sales, distribution, SPE, said. “By delivering IMAX Enhanced content through RIDEVU, we are showcasing what is possible as we push the boundaries of content and audio delivery in the car starting in Mercedes-Benz models later this year.”
Vikram Arumilli, senior vice president and GM, streaming and consumer technology at IMAX added that “we are bringing our most immersive sound experience directly to the vehicle in a way that hasn’t happened before. With this collaboration, we’re not just providing a quality audio experience, we’re helping bridge the gap between home and vehicle, delivering personalised entertainment where consumers want it.”
The service is being demoed in a Mercedes-Benz E-Class vehicle at CES from Jan. 7-10 at Xperi’s booth 5840 in the West Hall of the Las Vegas Convention Center.
George Winslow is TV Tech’s Senior Content Producer. He has written about the television, media and generation industries for approximately 30 years for publications such as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, He has edited several magazines, including Multichannel News International and World Screen, and has moderated panels at major industry events such as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on topics such as the media, history, and economy of New York City.
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