The procedure turns out to be in its infancy and is controlled internally from the company’s headquarters in Prague. The mandate includes social media work, strategy addition, content and social CRM, social campaigns, and network management.
Earlier this month, Skoda put its CRM account out to pitch. The brand has worked with AIS London for the past 14 years. MediaCom handles media planning and buying.
Skoda named Fallon as its lead creative agency across Europe in May last year.
In the past, Fallon only dealt with Skoda advertising in the UK. He won the European contract after going after going after the Prague office of Leagas Delaney and 18 Feet.
18 Feet & Rising was added to VW’s roster after the contest and was later asked to create a digital campaign to support the launch of Skoda’s Fabia model.
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