Skoda India has appointed Wunderman Thompson to manage its creativity and strategy. The firm will manage the account for a term of 3 years to begin with. The account won after a multi-signature pitch. Tarun Jha, Marketing Director of Škoda Auto India, said: “Škoda is at a very critical level in its adventure in India. As we prepare for the next phase of our expansion with our India 2. 0 strategy, we need a spouse to travel with us and raise the price on our business. With Wunderman Thompson’s experience in the car category and his enthusiasm for building unique narratives, we expect the venture to be a success. Anurag Tandon, Senior Vice President and Managing Partner, Wunderman Thompson, Mumbai, said: “Škoda is a heritage logo that has won the hearts and loyalty of car enthusiasts in India for more than two decades, providing luxury, affordability and reliability. Thanks to new product launches and network expansion with a specific focus on visitor satisfaction, the logo is on an accelerated expansion trajectory. We couldn’t be more excited to marry the logo at this exciting time to provide business answers and fuel Skoda’s expansion.
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