(BRIEF) Škoda Auto, known for its innovation in the virtual field, is targeting a younger audience by introducing its logo to the popular online video game Fortnite. The automaker has created an exclusive gaming experience with the Fortnite Creative map called “Out of Bounds Odyssey. ” This initiative aims to involve potential long-term customers, specifically Generation Z, who are immersed in the world of video games. The map features the all-electric Škoda Enyaq Coupé RS, encouraging players to take part in mini-challenges and explore hidden spaces on the map. Players are encouraged to post selfies during gameplay on Instagram, tagging Škoda Auto for a chance to win exclusive rewards. Škoda’s presence in Fortnite is part of its strategic effort to connect with Generation Z, known for its significant interest in video games and a large portion of whom will be car buyers in the short term. This transition to global gaming continues Škoda’s virtual gamification journey, which began with the Škodaverse initiative, and aligns with the logo’s commitment to cutting-edge storytelling and immersive experiences.
(PRESS RELEASE) MLADÁ BOLESLAV, 14 December 2023 — /EuropaWire/ — As an innovator in the virtual realm, Škoda Auto is presenting its logo to a younger audience. With this initiative, which introduces the new Fortnite creative map “Out of Bounds Odyssey”, Škoda aims to engage with potential long-term customers, who are spending more and more time in the world of video games. for players to explore.
The all-electric Škoda Enyaq Coupé RS is at the heart of the “Out of Bounds Odyssey” adventure. Players who locate this vehicle can participate in 3 exclusive mini-challenges. Completing them provides players with in-game merit, especially when it comes to exploring and finding hard-to-reach spaces on the map. Echoing Škoda’s “Explore More” message, players who notice those hidden spots are encouraged to take an in-game selfie, post it on Instagram, and tag the Škoda Auto @ official. Skodagram account for a chance to earn exclusive in-game rewards.
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SOURCE: Škoda Auto a.s
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