By Brennan White, CEO of Cortex, a platform for artistic decision-making. He also founded Pandemic Labs. @Brenomics.
He’s beaten at night and someone’s driving on the road in his car. In the distance, there is a rumbling engine noise, and in what appear to be seconds, the roar turns into a roar. The vehicle to which the sounds belong is then approaching and, in that brief moment, the driving force of the car looks to see a sublime motorcycle. It may be a cliché, but when a motorcycle is in action, it looks great. There is an explanation of why motorcycles are used in highly successful videos for action sequences.
This great translates well into the visual content of social networks for the brands that generate those machines. If motorcycles look wonderful in action, it makes sense that short motorcycle videos on the road are ideal for social media. Yamaha, Honda, Suzuki and other major brands have tons of visual content in this regard that is in a position for engagement, with modern and artistic bikes.
However, it turns out that if you browse the social media pages of those brands, the most popular images, in terms of participation, are videos of motorcycles in racing or even of a brand’s sponsored rider.
Instead, it’s the undeniable types of visual content that get more than 5,000 likes. These come with images showing a new motorcycle, updates to an existing product variety or even an aesthetic symbol of a motorcycle “looking” at sunset. The latter is almost designed for Instagram.
The biggest brands of motorcycles create visual content for social networks and the knowledge shows that it works.
Other companies and motorcycle brands may apply these principles and use knowledge research in their visual marketing content. Algorithms and the software team can show brands how their content works and what resonates with it for a given visual element.
Apart from social media observations briefly, for motorcycle brands, the popularity of undeniable visual content can be interpreted as the fact that users should watch motorcycles while the state is still and increase on the street, which makes sense because enthusiasts should take a look at all facets of the motorcycle when it is in place.
Along with the simplicity of photography, another detail to highlight of this trend is the use of color, or rather, limited use.
The red, brown and black colors appear prominently in many symbols with maximum commitment. Hell, there’s a Triumph Motorcycles Instagram post that turns out to be completely black! The result is approaching the amazing 46,000 likes of a symbol that manages to show the old school look of the motorcycle to the enthusiasts of it. Another photo that has minimal color usage, or what can be described more as it should be as an American palette, is that of Honda. This message has about 16,000 likes.
The concept is that undeniable motorcycle shots give commitment figures. And publications with the undeniable use of color are part of this trend.
In this way, motorcycle logos are an example of undeniable visuals and the importance of understanding knowledge of their content. These are examples of how we can observe the details of a logo and its competitors with intensity. For example, we can find out how colors interact with each other and how they also import the theme and key content of the visuals.
As already mentioned, motorcycles look great in action. But judging by many of those posts discovered on social media, other people like to see them outdoors or on a white (or black) background. This can create a more attractive photo or motivate a motorcycle enthusiast to buy their next bike.
Then they can show how great it looks in action.
Whatever the product, once brands know the knowledge of their images on social media and what works, they can take that data and use it in their marketing content. Marks can apply these methods to undeniable visual content.