Rolex Daytona ‘JPS’ 6264 hits record selling of $1.5 million

A Rolex Cosmograph Daytona JPS reference 6264 ultra rare in 18-karat gold earned more than $1.5 million in a single-lot online sale organized through Sothethrough’s in London. The 1969 “John Player Special”, named after the mythical Formula One decoration of the 1970s, due to its black and gold “Paul Newman” dial. The value set auction records for a uk-sold watch, a Daytona JPS and a watch sold at auction online. It also reached one of the values never paid for a Daytona.

The watch, which had never given the impression of being at auction, was sold in a compromised timed online sale that took place from July 24 to 31. Over the one-week period, the watch won 17 donations from five buyers that took its value to nearly double its value. maximum estimate of $800,000.

This watch combines two of the maximum requested features of a Rolex watch. It has the infrequent “Paul Newman” dial and the gold and black colors reminiscent of the “John Player Special” cigarette logo and especially the colors of the 1970s Formula 1 cars they sponsored. It remains one of the most outstanding design projects in the history of the Grand Prix.

According to Sotheby’s, the watch is one of the few watches that exist because it was produced in very small quantities over a short period of time. The few that exist rarely seem to sell.

The JPS combines a yellow gold case and bracelet with a black acrylic bezel and a black dial with gold sub-registrations. The initials JPS mean “John Player Special”, the cigarette logo that is now synonymous with the mythical black and gold livening that adorned Lotus F1 cars from 1972 to 1986.

Some of the main points of Paul Newman’s now iconic sphere include: a bulging acrylic crystal, cross-shaped block markers in the whole of the subdial in the center and the second subdial at nine o’clock, marked at 15, 30, forty-five, and 60 positions.

The sale is the third time since April that Sotheby’s set a record for an online auction, according to the auction house. It’s the definitive sale of a season that grossed $48 million at Sotheby’s in 2020.

These effects are driven through records of old and fashion wristwatches, old references of old pieces and the intelligent functionality of the new auction formats, adding their sales of “Weekly Watches” introduced in April.

Among the records set through the auction space for this year are:

A record for an automatic Daytona: for a Cosmograph Daytona watch with all exclusive probability, reference 16516, platinum chronograph with hard stone lapis lapis lazuli dial, circa 1999, sold for $3.3 million at Sotheby’s Hong Kong’s live auction of “Major Watches” on July 11 breaking its maximum estimate of $1 million.

A record for a whirlwind through Abraham-Louis Breguet, for King George III’s Tourbillon watch, one of the maximum clocks created through the celebrated watchmaker, sold for $2 million at the Sothethrough auction in London on July 14.

A record for a pocket watch sold at an online auction: for the “Ultra Complication” tooth, one of the maximum watches ever made, according to the auction house. He brought $832,240.

The highest overall for an online watch sale: for the third, the third installment of the old collection “Masterpieces of Time”. It was the first online sale of world-class pocket watches, which took place in June. The auction of 125 masses sold 100 percent (sale of white gloves), or $4.5.

“The record sale of this Daytona JPS sums up in many tactics the problems of this crucial season: the enthusiasm of creditors to adopt new tactics to negotiate with us, their determined confidence to buy and sell large amounts of wonderful prices online and, of course, the constant appetite for freshness, quality and rarity,” said Sam HinesArray , global watch manager at Sotheby’s. It has been exciting for us to drive this transformation.

In a past life, I was an award-winning daily reporter who turned to advertising magazines and now specializes in the best jewelry and watches for

In a past life, I was an award-winning daily reporter who turned to advertising and advertising magazines and now specializes in the best jewelry and watches for publications around the world. My first assignment in a magazine was with a publication specializing in design and architecture where I got a first-hand education and an appreciation of the quality and innovation of a design that can make the global a bigger place. That’s all I take while I’m global and write about the smart things in life. In addition to this blog, you can locate me on my blog “Jewelry News Network” and on my Facebook page, on Instagram @jewellerynewsnetwork and on Twitter @jewellerynewsnet.

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