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PlayersEdge presented in December 2019 as a “revolutionary” corporate social duty program with an exclusive technique to convert casino culture. The program was presented as a program that fulfilled the wishes of all players, whether new or occasional, experienced regulars, adding anyone in danger or with disruptions in their own gaming activities.
As an original, branded and comprehensive guilty gaming program, PlayersEdge addresses the education of all casino workers in contact with consumers and player education. The National Council Corporate Social Responsibility Award on Problematic Gaming recognizes PlayersEdge’s responsible gaming employee training modules, the “Basic Principles” and “Supervisor Support”.
S.r. Tommie, founder and president of Redline Media Group, said: “Our entire team feels privileged to be a part of this opportunity, working with Hard Rock International. The compilation of resources, experience, strategic thinking and an unusual technique has led us to this point. During 2019, a wealth of studies and studies of existing systems were conducted, with the aim of identifying opportunities to differentiateEdge Players from any other existing guilty gaming initiative. I who through this process, the project has been fulfilled.”
“I need to thank the National Gambling Problems Council for this recognition,” said Jim Allen, CEO of Hard Rock International. “We would also like to recognize collaborative paintings that have taken position with internal and external experts. In addition, we would like to thank Redline Media Group for its participation in the progression of critical and artistic messages in this award-winning educational program. Matrix “
Redline Media Group has developed the general name, logo identity, artistic stylization and key messages to identify and position the program as an exclusive resource for players. Cima Georgevich, CEO of Redline Media Group, said: “Our strategic purpose was to announce fit options, positive play and a greater understanding of the risks. The program was designed to include explanations about the odds and running of casino games, methods of managing gambling and making gambling in casinos fun, as a form of entertainment, while serving as a form of presentation, assistance and reference for self-exclusion, as well as readily available services.”
To expand the brand, language and creativity of the PlayersEdge educational program, Redline has conducted many months of research, strategic expansion, production of artistic assets and customer concentration organizational tests on forward-looking principles, approaches, styles and iconography. “This program was designed to replace casino culture, and it didn’t take place overnight,” said Paul Pellizzari, vice president of global social duty at Hard Rock International. “We have worked extensively with Redline Media Group for nearly a year to expand global strategy, messaging, assets and tactics, while ensuring its usefulness for our extensive needs.
“We made a strategic resolution to create the program so that the online page and the team would seamlessly adapt to other gaming jurisdictions,” Pellizzari said. “This is a component of our global technique and reflects our commitment to helping players delight wherever they are. And all of this is presented and promoted in an easy-to-understand and fun way, employing a new online page, dynamic virtual messaging and asset signaling.”
PlayersEdge fulfills its project of definitively disrupting the quo with respect to guilty gaming initiatives.
As the program began to take shape, extensive concentrate organization sessions were held. Scott Pritchett, Director of Strategy and Development at Redline Media Group, said: “We are very pleased to see the intensity of the commitment Hard Rock International has given to this project. Our concentrated organizing sessions were instrumental in allowing us to focus on the players” attitudes and systems of trust in the genuine world. This has allowed us to attract them in an original way and provide them with equipment they will love and use. Hard Rock’s serious commitment to PlayersEdge made all the difference.”
About Redline Media Group
Redline Media Group is an award-winning marketing, advertising and strategic communications company owned by Native American women.
Redline Media Group was established in May 2003 and recently supplied artwork to brands in more than 74 countries. The firm has developed artistic messages and strategic advertising systems for some of the world’s most iconic brands, adding Hard Rock International, NIKE, Harley-Davidson, HBO, ESPN, Audi, Jaguar, Infiniti, Land Rover, Lamborghini, Bugatti, Koenigsegg and more.
About Hard Rock International
Headquartered in 76 countries covering 256 sites that add hotels, casinos, Rock Shops® and licensed/managed cafes, Hard Rock International (HRI) is one of the most identified companies in the world. Starting with a guitar by Eric Clapton, Hard Rock has the world’s most valuable collection of musical memorabilia with over 83,000 pieces on display in its locations around the world. In 2020, Hard Rock International was revered as one of Forbes magazine’s highest sensitive diversity employers. In 2019 and 2020, she was named Top Employers for Women through Forbes magazine and also in 2019, Best Large Employers of America. Hard Rock destinations are located in the world’s largest foreign cities, adding their two top-notch flagship homes in Florida and hosting the world’s first Guitar Hotel® in South Florida, where it is headquartered. The logo is owned by HRI’s parent entity, The Seminole Tribe of Florida. For more information about Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
See the businesswire.com edition: https://www.businesswire.com/news/home/20200816005020/fr/
Contacts
Cima Georgevich CEO Redline Media Group [email protected]