Fiat Lux, a stand-alone jewelry store in San Francisco, is known for creating daring balls of precious stones and gold. For example, when the team’s wife and husband, Marie McCarthy and Alexei Angiledes, were forced to close their store in Mission District (while they were training a preschooler at home), they trusted their sense of humor for their businesses for about 40 years that have become that. each and every small business owner. Nightmare.
Its most popular design to date has been a delicate gold fist-shaped pendant, with a raised middle finger. The FU design can be made as a ring, necklace, earrings or pin. Given the good luck of the design, it’s no wonder that the SIP series has good luck.
“Special SIPs were born out of the desire to create lightness in all this horrible scenario and, frankly, make sure our store has a future,” McCarthy said. “Yes, we have taken it very seriously, but what better way to celebrate a shared scenario on a global scale than through the two things that unite us all: food and understanding.”
With this in mind, they took vintage themes and interpreted them in their ironic way.
For example, Mini Mati represents the forecast, lacked by the maximum number of countries with respect to the coronavirus pandemic.
“It’s a slight reminder that we’re guilty of taking care of our own unique future, no matter what role political regimes play,” McCarthy said.
“The Hot Cheeto is a riff of a vintage jewel of Italian origin, the cornicello, designed to look like the horn of a satan to keep the Satan (slash bad sh-t) away from the wearer,” McCarthy said.
Also search for Super Rica! (a small taco adorned with jewelry) and Pizza (a gleaming slice). The small snake in a chain is 14-carat forged gold with a small diamond on its head.
When, amid the pandemic of social and racial unrest, it also erupted across the country, Fiat Lux introduced the Young Black Jewellers Initiative (September 30 deadline), a 24-week scholarship to Silvera Jewelry School to prepare a young blacksmith. for a career in jewelry. Fiat Lux will also provide the student with 8 hours of matching paintings per week in his painting workshop, as well as a set of jewelry tools.
McCarthy and Angiledes excel in aesthetics, which can obviously be seen thanks to their beautiful jewelry collections. His ironic designs are dazzling and charming. But Fiat Lux is much more than fantasy. Their engagement sets are charming and unique. If you find yourself in love with your forties and are able to put a ring on it, the store is open lately for individual user or video appointments.
Even if it’s (still) in the diamond and gold market, the corporate newsletter, unlike others that languish in my promotion tab to be eliminated a year later, is the one that I open temporarily and enthusiastically. What is essential? What is persistence? Where does your Tesla’s strength come from? The gulf between the haves and the have: those are just some of the topics covered in recent emails.
All this contributes to authenticity and, if there is justice in the world, it is to the survival of a small business resistant to a pandemic, social unrest and a chimney of hell.
I founded Mean Magazine and The Mean Podcast for GenX Women. At Forbes, I write about the new luxury in fashion, design and lifestyle. I wrote for Racked,
I founded Mean Magazine and The Mean Podcast for GenX Women. At Forbes, I write about the new luxury in fashion, design and lifestyle. I wrote for Racked, Refinery 29, 7×7, SF Chronicle, Wired and Gizmodo.